When Carnival Coffee Roasters set out to grow their online sales, they knew reviews would be key to building trust for potential customers. By integrating Fera into their Shopify store, they automated their review collection process - leading to a whopping 4.9/5.0 star rating with over 700 reviews, increased conversions, and a boost in overall revenue.
We explore with Jayne Cromwell, director of Carnival Coffee Roasters, how they leveraged Fera to turn reviews into a revenue driver.
Q: Tell us the story behind starting Carnival Coffee Roasters?
“Our story began many moons ago when one of our founders, Juan's grandfather won a small piece of high mountain side on the outskirts of Medellin (which was ideal for growing coffee) in a very lucky game of Polka. Fast forward many years later we set up a small roastery workshop in our back garden and began to bring the family coffee to the UK to roast and share.
We are now based in a roastery/ coffee shop in South London serving the coffee we roast and running coffee workshops. We are an ethical, sustainable, speciality coffee roastery based in South East London. We deliver by cargo bike across South East London and post delightful coffee across the UK. We have a wonderful Carnival subscription club and awesome wholesale partners. Carnival Coffee Roasters is all about sharing a party of delightful flavours and roasting unique and rare coffees. We love to have fun and our branding shares the delightful and colourful stories of our coffee.”
Q: What were the major pain points of your process prior to using Fera?
“We were trying to solve the problem of people trusting us online to make their first purchase with us without being able to try the coffees. Fera has enabled us to capture lovely reviews from our existing customers to share their thoughts on our coffee.”
Q: How does Fera help Carnival Coffee Roasters achieve its goals?
“It has enabled us to increase our conversion of web visitors to customers, also to check in with customers how their experience was as well as enabling us to reward them for their review with a discount.”
Carnival Coffee Roasters has currently enabled two different product widgets for their online store:
1) Showing all reviews on the home page
2) Average rating badge
By showcasing reviews on their online store through Fera, it has had a positive influence in purchasing decisions, new buyer confidence, and ultimately over $18,000 in additional revenue for Carnival Coffee Roasters .
Q: Do you have any advice for other users or those looking to use it?
Jayne shares a short and sweet four-word response: “give it a try!”
The Fera team wants to note that Carnival Coffee Roasters is doing a great job in replying to the customer’s reviews. We recommend brands to engage with reviews, whether positive or negative, to show that you truly value their feedback and take it as an opportunity to gain valuable insights from the customer experience.
If you want to know more about Carnival Coffee Roasters or check out their products, you can visit their website here.
If you are an business owner and looking to showcase beautiful reviews and automate the review collection process for your online store, visit Fera and start a free 14-day trial.
