[Video] How to Add Product Reviews to Your Wix eCommerce Website

Adding product reviews on your Wix website

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It looks easy to add reviews to your Wix website - and that's because it is.

But if you want a more in depth look at how you can do this we created this quick step-by-step guide just for you.

It doesn’t require any degree of professionalism. You can do this by yourself, even if you’re a complete newbie.

So, let’s go through the whole process together!

1. Open the Wix Editor

First, you will need to log in to your Wix account and navigate to your Fera review app.

2. Head over to the Fera dashboard

Once you enter the Fera dashboard, you can select or create the specific review widget you want.

Once you’re in, you will see a ‘Widgets’ section in the left hand menu.

To add a widget look for the little “+” circle that says “+ widget”. With Fera, you can choose between the following review widgets

• All reviews 

• Product reviews

• Testimonial Carousel

• Average rating badge in collection page

• Average rating badge in footer

3. Select the ideal location for your review

With Fera, there are endless possibilities for where you can display your reviews!

Fera will automatically choose the best location for your reviews, but you can use the point and click option

Most eCommerce stores usually place their customer reviews below the product description itself.

This is an excellent placement because the potential buyer will see all the reviews right before they make the final purchasing decision.

4. Customize your review widget

Once you choose your widget and decide on its location, you should match the look and feel of it to match the particular style of your Wix eCommerce store.

You can do this by clicking on the options within the widget at the top.

For instance, you will be capable of modifying the widget

• Text

• Background color

• Star color

• Image shape

• Padding etc.

Choose to display photos and videos

Usually, you can pick between options for displaying for your customer’s reviews.

The first one is just a regular straight-text review and the other one also includes a photo and videos.

We suggest that you stick with the picture version because this way it looks more legitimate.

5. Launch your widget

Now all you have to do it click launch and your reviews will show up on your website!

Bonus: Manage your customer reviews

Congratulations, you've launched a widget!

If you don’t have many customer reviews for your Wix store, you should start asking for product reviews from your past customers.

You can ask for reviews through email from your customers with Fera when you create an ongoing campaign.

To improve your response rate, you can add incentives, like

• Discounts

• Loyalty points (with Smile.io)

• Cashback

When the reviews start to roll in you can approve and decline reviews as needed.

You can also add testimonials to your Wix website

Adding customer testimonials to your website will be just about the same as adding reviews.

The whole process is done in a couple of easy steps

1. Add a “Customer Testimonials” widget to your site
2. Write down all the necessary information about the customer’s testimonial (or import from Google Reviews, Facebook or TrustPilot)
3. Customize the placement and style of the widget
4. Click ‘Launch’ to make it visible to your shoppers

Now that you know how to add reviews and testimonials to your Wix ecommerce website, let’s talk about why you need to have them!

What are the main benefits of adding customer reviews to your Wix store?

When your customers have the option to choose between your company and your competition’s for a particular product or service reviews can be the deciding factor!

Stats show that reviews provided by other customers can make a huge difference in the overall purchase decision.

If you don't really believe this, just think about the last time you picked a restaurant or a clothing brand.

Odds are you probably searched for them on the internet to see their customer reviews, and at least a small part of your choice was based on what other users had to say about each option you were considering.

89% of people trust customer reviews as much as personal suggestions from friends or family members.

That’s because you perceive the reviews as votes of confidence from other customers who purchased the same product or service.

Here is how reviews will improve your Wix store's sales

1. Adds social proof to your website

When you get a new customer that is visiting your site and doesn't know about your business or the product and services you offer, they’ll need some kind of assurance that your products or services are worth checking out.

Social proof shows that you are trustworthy

Showing proof to future buyers that you're a trustworthy brand is a lot more powerful than just telling them.

Adding a customer review widget on your Wix store will present all of the reviews that your previous customers left and the average rating of those reviews!

2. Boost sales

As we've already mentioned, buyers are more prone to purchase something that has a couple of reviews rather than getting something that has no reviews at all.

For instance, if a potential buyer is searching for a particular product or service and then

a) comes across your company that has a highly positive response from previous customers and

b) a competitor with less or no reviews at all

they will surely trust your product or service more.

The stats on reviews don’t lie

• 93% of the buyers have stated that online reviews influence their buying decisions, and

• 90% of those buyers actively read them before investing in anything online

Reviews encourage more reviews

Furthermore, customer reviews can generate even more reviews.

When the buyers see that there are a ton of reviews about the product or service, they are more likely to share their own experience as well.

So, by reading these facts, you can see how vital these customer reviews can be in boosting the conversions and revenue for your business through the website.

3. Customers do marketing for you

If you're in the eCommerce world and want to achieve success without having to pay for any promotion, then positive online reviews can significantly help you.

They can even offer your business more benefits than a regular marketing request.

In a nutshell, reviews act as micro–marketing requests that will continue working in your favor long after they have been posted.

4. Offers you room for improvement

Reviews, either positive or negative, are always helpful for your business growth.

You can use the positive customer reviews as motivation to keep going on your journey, and the bad or negative reviews as a powerful lesson.

Negative reviews show you where to improve

Suppose you address the negative customer reviews earlier and work towards improving the problems, you’ll find the solution and resolve it quickly and efficiently before any other customer experiences the same problem.

In addition, as an online store owner, you can respond to reviews and form an impression that your business respects and cares for the customers.

This way, you will be building trust and credibility for your brand's name.

5. Improves search rankings

Customer reviews are the most popular way to enhance eCommerce search rankings in local search engines.

Google loves showing off reviews

The most popular search engine, Google, will automatically receive the updated content, and this will help your business rank well. If buyers are happy with the product or service you offer, this will reflect in the form of reviews.

And Google will reward you for customer happiness with better rankings.

That’s because Google likes what customers love!

6. Enhances customer loyalty

Did you know letting your buyers write a review can not only validate their voice but also build a long-lasting relationship?

All the customers that will take the time to write their opinion about the product or service they've purchased will probably be faithful to your brand and would essentially come back to you over and over again.

7. Builds brand awareness

Not only will having reviews on your Wix website help buyers in their purchasing decision, but they can also increase digital exposure and brand awareness.

When the buyers come across some of the customer reviews on your website, it will motivate them to promote your company on some of their social media networks.

This can significantly support your long-term as well as short-term goals.

8. Develops a close relationship with customers

With the help of customer reviews, you will stay connected with the customers and know their opinion.

Reviews create transparency

These reviews will offer transparency between the buyers and the company, which can lead to a stronger brand image. Also, this will assist in improving your relationships with your customers and even potential buyers.

Conclusion

We’ve come to the end of this comprehensive guide!

Customer reviews are undoubtedly here to stay, and the longer you wait to collect them and display them, the more you lose. It is also one of the best and the most straightforward ways to add social proof to your Wix website.

As we stated, reviews have the power to gain customer trust and encourage people to interact with your company.

If you have any questions or experience any problems with the step-by-step guide, you can immediately contact our customer support.

We're are always willing to assist users and find a solution as fast as possible.