How We Fight Fake Reviews
The truth matters. Fake reviews bring down the whole ecosystem of honest entrepreneurs out there, so we're taking a firm stance against them.
![Real Shopper Verification](https://uploads.fera.ai/illustrations/v3/features/manage/real_buyer.png)
Real Shopper Verification
When a merchant uses Fera we place a badge with our logo icon and a checkmark to signal that the shopper that wrote the review appeared to be real.
Look for the “verified by Fera” icon next time you're shopping. Beware of fake verification badges!
![Policing Bad Merchants](https://uploads.fera.ai/illustrations/v3/features/manage/approve_decline_submissions.png)
Policing Bad Merchants
We monitor merchant review approvals and imports to ensure that merchants are not violating our Terms of Service.
We take a strong stance against lying, even if it hurts our bottom line.
![Honest Alternatives](https://uploads.fera.ai/illustrations/v3/features/show/show_all_reviews.png)
Honest Alternatives
We give merchants plenty of ways to showcase real, truthful social proof to increase sales.
Deception is not the only option!
Report Bad Merchant
Suspect a merchant is using Fera to display fake or misleading content? Please let us know and we'll take swift action.
What are you waiting for?
> 90% of shoppers see reviews before buying. Make sure what they see gets them to a YES.