Brand Kit
This page will give you an overview of the Fera brand and colors.
Logo
Logo Guidelines
Adequate clear space should be maintained on all sides of the Fera logo equal to the width of the heart icon. Please follow the guidelines as seen below
Do's
Don'ts
Spelling
Fera is one word with only the βFβ capitalized, pronounced "feh-rah".
Fera
Fera.ai
Fera A.I.
FeraAI
FeraAi
Fera.AI
General Guidelines
Brand Colors
Neon Blue
#5B5BFF
rgb 91, 91, 255
hsl 240, 100%, 68%
Dark Grey
#444444
rgb(68, 68, 68)
hsl(0, 0%, 27%)
Silver
#F2F2F2
rgb(242, 242, 242)
hsl(0, 0%, 95%)
Blood Orange
#FF4133
rgb(255, 65, 51)
hsl(4, 100%, 60%)
Light Aqua
#2EC3B3
rgb(46, 195, 179)
hsl(174, 62%, 47%)
Bright Yellow
#F8E71C
rgb(248, 231, 28)
hsl(55, 94%, 54%)
Typography
This is Proxima Nova. It is our brand typeface.
We use the Proxima Nova typeface for all our designs and texts. This is a commercial font, so youβll need to purchase a license if you want to use it.
Keep text in thin or medium font weight unless you want to emphasize something.
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