Picking the right eCommerce marketing platform can really have a big impact on the way your brand grows.
But what is the right review platform for your store?
If you’re currently comparing Fera Product Reviews and Loox, you're in the right place. Below, we will break down why many fast‑growing brands are choosing Fera over Loox, and help you decide which app fits your goals best.
Beautiful, simple reviews for your site
Easily collect, show & grow customer reviews, photos & videos for your business.Fera or Loox?
Even though Loox is a pretty popular app, there are some features that they lack in comparison to Fera. Fera offers more features compared to Loox meaning you will get even more than you paid for more from a product reviews application for your e-commerce store.
Let’s compare one of the most popular plans.
Both Fera and Loox offer a $29 plan, but here’s the difference:
- Loox: 500 monthly review request emails
- Fera: Up to 1,000 monthly review requests
That extra reach can make a noticeable difference, especially for growing stores. That is why many people are moving from other product review apps to Fera.
Additionally, Loox doesn't offer video reviews, real shopper verification, shopper event widgets, etc. with their Beginner plan.
📝Note: As of October 2023, the Loox 'Scale Plan' has increased from $29/month to $34.99/month
54% of consumers want to see more video content from a brand or business they support; this means that video reviews can be pretty powerful and are a great way to convince your buyers to buy your products.
So don't miss out; with Fera Product Reviews, you can get video reviews as well the reviews that will bring all the buyers in!
Quick Comparison Reference
| Fera ($9/month) | Loox ($9.99/month) | |
|---|---|---|
| Manage Reviews | ||
| Photo Reviews | ||
| Video Reviews | ||
| Reviews & Testimonials (Import) | ||
| Facebook/Google Reviews Sync | ||
| Shopper Verification | ||
| Product Groups | ||
| Show Reviews | ||
| Active Widget(s) | ||
| Widget Customization | ||
| Ratings in Search Results | ||
| Grow Reviews | ||
| Automatic Review Requests | ||
| SMS Review Requests | ||
| Incentives (Discount | Loyalty Points | Cash-back) | | | | | | |
| Ongoing Review Requests | ||
| Message Customization | ||
| Multi-tier Rewards | ||
| Integrations | ||
| Others | ||
| Unbranded | ||
| MultiLanguage Support | ||
| Live (Chat) Support | ||
Who Are These Review Apps For?
Loox works best for mid‑level stores that:
- Need a limited number of review requests
- Don’t rely heavily on customization
- Aren’t planning to scale aggressively
It’s a solid starting option—but growth can quickly feel restricted.
Fera is built for businesses that want to grow without switching platforms later. It’s ideal for:
- Stores that want high review response rates
- High‑revenue brands needing enterprise‑level features at a fair price
- Multi‑store owners who want everything managed from one place
What You Get with Fera Product Reviews?
With the Fera Product Reviews app will allow you to earn the trust of your customers and boost your sale conversions by showing your shoppers how great your product is with:
- Product reviews
- Photo/Video reviews
- AI Moderation
- Testimonials
- 3 different types of incentives (Offer customers discount codes, loyalty points, or cashback once review is submitted)
- SMS Review Requests
- Shopper event widgets
- Real shopper verification,
- and much more!
Review Requests: Email & SMS
Email Review Requests
Fera Product Reviews gives you the essential tools to customize everything that you might need.
Starting from your:
- Sender name
- Subject line
- Email send time
- Content
- CTA button color
Loox offers similar options, plus A/B testing on sender names. If subject line testing is your top priority, Loox may be appealing, but Fera covers everything most brands actually need.
SMS Review Requests
One of the biggest differences between Fera and Loox is how each platform helps you collect reviews. While Loox relies primarily on email, Fera offers an additional option: SMS review requests.
This allows you to reach customers wherever they are.
An SMS campaign can be set up so a text message is sent after the last e-mail. This allows you to reach customers that didn’t engage and leave star ratings and or text reviews with your emails.
The SMS review request feature is currently available only for Shopify stores located in the USA and Canada. Sign up to our waiting list here to be the first to find out when SMS is available in your country and/or marketplace.
Incentives
When customers are asked for feedback, 68% are willing to respond - especially when there’s a reward.
Loox offers only discount-based incentives.
Fera offers three flexible incentive options:
- Cashback
- Loyalty points (via integrations)
- Discounts
These options don't just increase reviews, they also help drive repeat purchases.
Get Access To All The Features
Fera gives you access to advanced features right from the start.
Loox, on the other hand, locks many essential customization options behind higher-priced plans. To fully customize widgets or unlock advanced tools, you’ll likely need to upgrade.
What Is The Most Affordable Reviews Platform?
Loox offers four pricing tiers with a 14‑day free trial—but some plans can feel expensive for new businesses.
Fera starts at $9/month and includes a 60‑day free trial for Shopify stores, even on the Starter plan.
You will have all the necessary features, and whenever you change your mind, you can easily upgrade your plan to choose one of the premium plans, which can give you access to even more tools.
Beautiful, simple reviews for your site
Easily collect, show & grow customer reviews, photos & videos for your business.What Do Customers Say?
Finally, let's see what customers are saying for both of the review apps.
We have gone through most of the reviews from both Fera and Loox and saw what customers think about each platform.
Loox Reviews
Though Loox was created 3 years before Fera, they have 7,200+ reviews and an average score of 4.8.
Even though most of the customers are satisfied, it is our opinion that they should focus on hearing their customers' needs and implementing changes.
Changes that should include fixing the limited number of settings, more expensive renewals, and slow customer support.
Fera Reviews
Fera Product Reviews has 1,900+ reviews and an average score of 4.7.
Most customers have given it a 5 star rating and are really surprised how Fera helps their store grow so fast.
Fera listens to our customers and strives to implement changes.
Fera is dedicated and cares for their customers.
Read Reviews of Fera Product Reviews
If you're interested in transferring, you can easily import existing reviews from:
Any other platform that lets you export to CSV .
Frequently Asked Questions
Is Loox Worth It?
Loox can be worth it depending on your budget and goals. It’s a popular Shopify app focused mainly on photo reviews, but feature access depends heavily on pricing plans.
What is Loox Product Reviews?
Loox is a product reviews app that helps brands build trust, increase sales, and improve conversions with social proof through product reviews.
Does Loox Import From Amazon?
Yes. You can import reviews from Amazon with Loox.
What is Loox Used For?
Loox is used by business that want to collect and display reviews from customers and display those reviews on their website in order to build trust with customers.
Conclusion
After comparing both platforms, Fera Product Reviews is the most suitable option for your business to choose.
With more review requests, multiple incentive options, video reviews, SMS campaigns, and full customization, with Fera you can grow your business faster.
Beautiful, simple reviews for your site
Easily collect, show & grow customer reviews, photos & videos for your business.If you have any more questions, be sure to contact us through our live chat.
Our customer care is open to any inquiries that you might have.
*All information is based on the Shopify app store listings as of January 2026.
