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Published by: Fera Team

Choosing the best customer review app can be really challenging and can have a huge impact on your business’ growth.

Have you been trying to determine which product review app, Fera Product Reviews or Yotpo, can do the job for you?

Stay tuned because we will be giving you a side-by-side comparison of each app and explain why many brands prefer using Fera over Yotpo.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Fera is Clear on Prices

fera product review pricing

Fera's pricing is clearly displayed on the website, starting from just $9/month; which makes us one of the most affordable product review apps that you can find.

Fera is pretty clear when it comes to pricing and we want our customers to spend less and get more!

Quick Comparison Reference

Fera ($9/month) Yotpo ($15/month)
Manage Reviews
Photo Reviews
Video Reviews
Reviews & Testimonials (Import)
Facebook/Google Reviews Sync
Shopper Verification 
Product Groups 
Show Reviews
Active Widget(s)
Widget Customization 
Ratings in Search Results 
Grow Reviews
Automatic Review Requests 
Incentives (Discount | Loyalty Points | Cash-back) | ✅ | ✅ | ❌
Ongoing Review Requests 
Message Customization 
Multi-tier Rewards 
MultiLanguage Support
Live (Chat) Support

Opaque Pricing From Yotpo

pricing plans yotpo

Clarity is not Yotpo's strong suit as their full pricing structure isn’t easily found or accessible.

So when customers go to their website, they will need to request a demo and reach out to customer support.

They will give you an estimate depending on the size of your business (your traffic, domains, products, and monthly order volumes), this means that the pricing can vary dramatically between businesses.

We talked to many previous users of Yotpo, and they said that Yotpo's prices are incredibly high.

On average, Yotpo's pricing begins at around $400 per month; this could be the reason why they decided to hide the pricing structure!

Unique Reminder Emails

Best Email Marketing Apps for Shopify

Fera knows how to approach your customers when it comes to reminder emails.

They send emails that are beautifully designed and don't spam your customers by constantly sending them the same one.

This way, your customers will feel valued that you're asking them to leave a review on your site, and most of the time, this will end up being a positive review!

Yotpo sends review reminder emails constantly, and according to some they don’t always look trustworthy.

Some merchants we spoke to said that excessing follow up emails caused unsubscribing, spam complaints, and harmed their brand's reputation by annoying customers.

Get Essential Features Without Paying

Yotpo has a free plan that you can use, but the free version of Yotpo can have limited to no options for you and your business.

Merchants mentioned that Yotpo constantly sends notices and suggestions to use the paid version, which, according to some, can get a bit annoying.

Fera doesn't try as hard to convince their customers into merchants switching or paying for something that they don't want or need.

With Fera, you can access both basic and essential features absolutely for free.

This means that you can see all the features that are included in the other paid plans and make the decision to switch from a free plan to a paid plan.

Incentivize Customers & Make Them Repeat Buyers

Convert Buyers

With Fera, you will be able to bring reviews to life with things like ratings in the collection page and customer experiences with user-generated photos and videos.

Fera also offers different types of incentives you can offer your customers, such as:

  • Cash Back
  • Loyalty Points (via integrations)
  • Discounts

On the other hand, Yotpo doesn't have a ton of custom incentive options and only offers one type of incentive to their clients, and that is discounts.

With offering limited options, Yotpo falls behind Fera when it comes to review incentive options.

What Do Customers Say?

The last and most obvious reason why businesses prefer Fera.ai over Yotpo is that Fera has amazing customer reviews.

We have researched hundreds of reviews from both Fera.ai and Yotpo on the Shopify App Store and saw what customers have to say.

Fera.ai 4.9⭐ (4,700 reviews) 🥇

Fera Product Reviews

Fera Product Reviews has a rating of 4.9 out of over 4,700+ reviews and most of the customers have given us 5-star ratings.

Some of the reviews were about how Fera.ai is/has:

  • ‘Super easy to use and has a ton of flexibility’
  • ‘Helpful and polite customer service’
  • ‘Great features when it comes to the free plan’
  • and ‘Great customization options’

These glowing reviews show that Fera is committed and really cares for their customer's needs.

Yotpo 4.9 ⭐ (5,700 reviews)


Yotpo is rated 4.9 by 5.700 users, and when going through all of the reviews, we were able to find some less than stellar ratings that were mainly about:

  • Error messages when signing up
  • Slow customer support response
  • Problems with widgets and
  • Sending spamming emails to the customers

Frequently Asked Questions

What is Yotpo Used For?

It is used to help businesses collect and display user-generated content to display as social proof.

Is Yotpo Worth The Money?

It depends. Depending on your business’s size and needs, it can be worth it.

However, because of this it can be extremely expensive for smaller or mid-sized businesses.

Is Yotpo a Google Partner?

Yes, they are.

What is a Yotpo Review?

Yotpo helps eCommerce businesses collect product reviews.

How Does Yotpo Work?

Yotpo will help your business collect and display reviews on your website and social media platforms.

With their integrations with companies like Google and Facebook, you can import the reviews you have there to display on your website and other platforms, and to be used in ads.

What Are The Benefits of Yotpo?

Yotpo can help businesses grow their customer base through social proof, like reviews, loyalty points, and more.

These forms of social proof, like customer reviews, can help to build trust with customers.

Move To Fera!

Switch to Fera Reviews

Forward-thinking consumer brands are moving from Yotpo to Fera to avoid excessive fees and get access to unique features that make customer reviews and engagement a core business advantage.

To make the moving process a lot easier, you can transfer all the reviews within a couple of steps.

If you have existing reviews for your eCommerce store from the review platform Yotpo, you are able to import them all with Fera.

  1. When you are on your Fera.ai dashboard, you'll want to click on the 'Content' tab. It will open up a dropdown
  2. Choose 'Reviews.' This is the place where you will be able to add new reviews and manage all of the existing ones
  3. Next up, click on the '+ Add' button that is positioned at the top right corner
  4. Under the "Import From" part, pick Yotpo
  5. Then you will see the option "Connect Yotpo," click the button and fill out some information for Fera.ai
  6. All of your reviews from Yotpo will then appear in this box
  7. Press the "Import All" button in the top right corner, and that's it. Congrats!

Ready to get started? It's completely FREE!

It's totally free to open your new account on Fera, and you'll immediately obtain access to most of the features. Boost your business to the next level with the help of this product review app.

Whether you're searching for video, picture, or text reviews, Fera.ai gives you the versatility you need to develop faster.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

❤️ Speak with us today!

If you have additional questions or opinions, you can just contact us through our live chat. Our customer care is here for any inquiries that you might have.

*All information is based on the Shopify app store listings as of January 2023.

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