Growing Your Social Proof: Getting Reviews, Photos, and Videos From Customers

When you get into your dashboard (click here to get to your dashboard)

1. Click "Campaigns" which is located on the left menu
2. Click Content Campaign
3. Look to the top right and click "New Campaign"
4. You'll have the option between one-time and on-going (AutoPilot) campaigns
5. Click the autopilot campaign
6. Name your campaign
7. Choose what to request. You can choose between
   1. Reviews
   2. Photos & Videos

Creating Incentives

Once you've chosen the type of content to request, you can create your incentives. If you want a high response rate for your reviews (especially photo and video reviews), you should create a good incentive.

Here is how to create an incentive

1. Click the incentive accordion tab
2. Select the drop-down button next to "Add Incentive"
3. Choose between Discounts, Points or Cash

Creating a discount incentive to get Shopify reviews and customer photos

1. Click "Discount" and choose between
   1. offering a fixed amount off or
   2. A percentage off
2. Select the value of your discount
3. Use the Advanced Discount to
   1. add additional discounts if customers submit a photo and/or video.
4. You are also able to select "Yes" or "No" to create a unique discount code for each customer.

Creating a loyalty point incentive to get Shopify reviews and customer photos

1. Click "Points" and connect your existing Smile.io account
   1. Follow this step by step guide on downloading Smile.io and connect it to Fera to offer your customers loyalty points as a reward

Creating a cashback incentive to get Shopify reviews and customer photos

1. Click "Cash" and choose the amount of cashback to offer
   1. It works by refunding the corresponding amount on the customer's payment method.

Choosing when to ask for reviews, photos, and videos from customers

Choosing one to send a request is easy with Fera.ai. You can send a request immediately after an order is created or up to 60 days after your customer places their order.

1. Go to the "When to Send" section under the "Request Options" tab
2. Choose the drop-down menu where the 'number of days' appear
3. Choose a timeline that works for your business
   1. You are able to choose to send after an order is fulfilled or created

1. Click on the "conditions button"
2. Set up any conditions that work for your business.

Customizing your review request message

1. Select the "Message Customization" tab
2. The things that you can change without any coding knowledge include:
   • The subject line
   • The theme
     1. Choose the drop-down menu under "Theme"
     2. Choose between the "Default" or "Plain" themes

1. Click on the button "Customize Theme" under the Theme drop-down menu
2. The text editor will show up where you can make any customizations you need to
3. Save your changes by clicking the "Save" button on the top right corner of the text editor

Preview your message

1. On the right side of the screen, you will be able to see a preview of your message
2. Click the buttons below the preview to alternate between the desktop and mobile preview
3. Add any photos you need to inside your message

Saving your message and sending a test

1. Click the "Save" button in the top right corner
2. Click the "Test" button in the top right corner
3. Decide which email you to send your test to
4. You have the option to choose a specific product to have them review
5. Click the "Send Test" button once you have filled everything in

View the details of your sent message

1. Click the "View Test Messages" button to check to see the details of your sent message
2. The details you can see:
   1. Customer name
   2. Message type
   3. Campaign
   4. When it was sent
   5. If the message was delivered (hover over the Status icon)
   6. If your customer has opened it (hover over the Status icon)

What Your Customers See

Customers Complete Their Reviews on Your Website

What customers can fill out in their review

1. A star rating out of five
2. A summary of their review
3. Talk about their experience in the "More Info" section
4. Upload photos or videos directly from their desktop or mobile device

Approving Review, Photo and Video Submissions

After a customer has submitted a review, you'll get an email from Fera.ai asking you to approve or decline the review.

By approving the review, you can...

1. Add the photo to an existing widget
   1. A wall of photos on your homepage, or
   2. A wall of photos on your product page

By declining the review, you can…

1. Give the reviewer feedback to make it better, or
2. Skip it altogether

What Customers See After You Approve Their Review

Once you've approved a review, Fera will send your customers an email or a text message with a unique discount code.