The Vintage Secret is a Melbourne-based jewelry boutique specializing in repurposing vintage treasures such as jewelery, buttons and bag charms to give them a second life. Founded and operated by Jacki Melvin, who serves as both the owner and jeweler, the company has carved out a unique niche in the Australian luxury accessories market.
The Vintage Secret focuses on transforming designer vintage pieces into beautiful authentic pieces that will last the test of time whilst being eco-friendly. Their mission is to find new lovely owners for pre-loved authentic designer pieces that they have created into unique jewellery.
The business operates on a sustainability-first approach, taking authentic vintage designer items from luxury brands like Chanel, Dior, and Givenchy and repurposing them into contemporary jewelery pieces. This approach addresses several market needs:
- Sustainability: Giving pre-owned luxury items a second life
- Uniqueness: Creating one-of-a-kind pieces from vintage treasures
- Accessibility: Making designer luxury more accessible through repurposed items
- Authenticity: Working exclusively with genuine vintage designer pieces
Jacki tells us more about the inspiration behind the importance of collecting product reviews for their Shopify store and why they’ve been using Fera since April 2023.
Q: How did you learn about Fera? What were some things you were looking for in a reviews application for your website?
“I did some investigating into recommended review apps in the Shopify App Store and Fera kept coming up.” Some great news for Shopify stores that are looking to install a reviews application for their website - Fera offers a 60-day free trial for new store sign-ups. Install Fera today and start collecting more reviews.
Q: What were a couple of challenges you were trying to solve before using Fera?
“I wanted customers to feel confident in the brand and know they were going to receive quality products. Reviews from actual customers was clearly the best way to achieve this.”
According to a study by Robert Cialdini, renowned psychologist and author of "Influence: The Psychology of Persuasion," a staggering 75% of people admit that social proof affects their decision-making process. This is particularly crucial for Vintage Secret’s jewelry business because unlike buying everyday items, jewelry purchases are higher price points and with vintage designer pieces, customers need assurance of authenticity.
Q: How is The Vintage Secret using Fera for their Shopify store?
The Vintage Secret has implemented multiple review widgets throughout their Shopify storefront to maximize the impact of social proof at every customer touchpoint.
One being the testimonial carousel widget that is featured on their homepage, which rotates through customer reviews and creates immediate credibility for first-time visitors browsing their jewelry.
On individual product pages, they integrated product detail ratings that provide overall star ratings for each individual product, allowing customers to easily filter and see specific pieces before diving deeper into their purchase decision.
Most importantly, they showcase product reviews that include both written and visual review submissions - featuring customer photos and videos of the jewelry being worn. Having this rich media is particularly important for a jewelry brand like The Vintage Secret.
Q: Do you have any advice for other users or those looking to use it?
“Definitely set up an email inviting customers to leave a review, after a few weeks of them placing their order. I have found this timed scheduling invite tool invaluable in gathering reviews.”
If you want to know more about The Vintage Secret or check out their jewelry, you can visit their website here .
If you are an Shopify store and looking to showcase beautiful reviews and automate the review collection process for your online store, visit Fera
and start a free 60-day trial.
