eCommerce can be hard, but it doesn’t need to be.
We're excited to partner with Kased Digital, an eCommerce agency specializing in helping Shopify brands optimize their online stores, to bring you the Build It Better series.
What is Build it Better?
Through Build It Better, we'll learn how to build high converting eCommerce websites by looking at live examples from different industries.
In each video, we'll look at what existing stores can be doing better on their live site, and examples of how best-incclass brands are executing the best practices already.
Build It Better: Give Them Lala Skin v Kylie Cosmetics
This time we’re looking at www.givethemlalaskin.com and comparing it to the industry titan site www.kyliecosmetics.com
Give Them Lala Skin is a newly launched Skincare brand by reality TV star Lala Kent.
Build It Better - Give Them Lala Skin - Conversion Rate Optimization Audit
Things we talk about in the video
If you want to improve specific things on your website, you can jump to these parts of the video, to see what
2:45 - Compliance and Cookie Opt-in Info
Visit here more info about cookies & opt-ins: https://help.shopify.com/en/manual/your-account/privacy/cookies
4:40 Policies
Info about policies: https://help.shopify.com/en/manual/checkout-settings/refund-privacy-tos
5:40 Multi-Currency Shopping
7:23 Multi-Currency Checkout
Info: https://help.shopify.com/en/manual/payments/shopify-payments/multi-currency
8:08 Accessibility & the Theme Store
9:05 Accessibility & Color Contrast
10:05 Accessibility & Screen Readers
12:05 Call to Actions on the Home Page
14:20 What are Shopify Themes?
15:30 Merchandising Your Products to Solve Shoppers Needs
15:52 How to Design Your Menu for Shopping
18:10 Image Alt Text
20:00 Technical Difficulties! (Left in because it’s funny!)
21:00 Technical Difficulties Solved
21:45 Introduction to Guy, the pet cat.
22:15 Page Titles
23:00 Intro to Google-Fu and Filters
24:00 Page Title Best Practices & Keywords in Descriptions
25:00 Moz Pro & Checking SEO
26:00 Domain Authority, Linking Domains, Inbound Links
27:30 Site Speed
29:40 Clicks to Purchase
30:50 Split Payments Options
31:20 Product Page Tabs
33:00 Product Reviews & Growing Reviews with Fera.ai
34:30 Launch Strategies
35:40 Aesthetic Improvements for Brand Consistency
37:00 Multi-brands & one experience
38:10 Cart Page vs. Cart Drawer
39:20 Customizing Your Checkout
40:15 Footer Best Practices
40:40 Newsletter Best Practices
Tools used in this audit
Accessibility Insights for Web Chrome Plugin - https://chrome.google.com/webstore/detail/accessibility-insights-fo/pbjjkligggfmakdaogkfomddhfmpjeni
Koala Inspector - Shopify Inspector Chrome Plugin - https://chrome.google.com/webstore/detail/koala-inspector-inspect-e/hjbfbllnfhppnhjdhhbmjabikmkfekgf
P.S. Fera has a similar tool called Shopify App Detector by Fera.ai
Alt Text Checker Chrome Plugin - https://chrome.google.com/webstore/detail/alt-text-tester/koldhcllpbdfcdpfpbldbicbgddglodk
Moz Pro SEO Checker - https://analytics.moz.com/
Tools Recommended
Fera.ai : https://apps.shopify.com/fera
Leave a comment if you want us to go more in-depth on one subject, or if you have another store you want us to review! Or contact Sarah at www.Kaseddigital.com if you’d like help with your own store!
