Fera's 2023 Rewind: Elevating eCommerce with New Features and Integrations

As we bid farewell to 2023, it's time to reflect on a year that was anything but ordinary for the Fera team!

If you thought 2022 was a whirlwind of innovation and growth, 2023 was a stellar leap forward.

Our engineering and product teams, driven by a commitment to enhance the eCommerce community, have worked tirelessly to roll out new functionalities, integrations, and feature upgrades.

From AI-driven advancements to insightful analytics enhancements, we've raised the bar in delivering a seamless user experience.

So, let's rewind and revisit the milestones that defined Fera in 2023, setting the stage for an even more dynamic year ahead.

A.I. Powered Features

Write Unique Replies to Reviews

Replying to customer reviews is important but can also be very time-consuming.

You want to craft a reply that is personalized and will help you build a relationship with the customer, but not so much that it takes 5 minutes to reply to each review.

With our A.I. reply generator and just the press of a button, Fera will create a unique review reply by using your brand’s voice.

Not only that, but it can reply to and address negative reviews as well!

Automated Review Moderation

When you auto-moderate submissions with our A.I. feature, approving and declining new reviews is easier than ever!

When enabled, it will, by default moderate positive reviews immediately, while negative reviews are moderated after 14 days, and reviews with photos and videos are moderated after 1 day.

You can easily modify the actual wait time before Fera attempts to AI-moderate a review.

The best part?

You can configure the wait time of each option separately:

• Positive Reviews
• Negative Reviews
• Photos/Videos

Insightful Analytics

New Customer Insights Section​​

With the new customer insights section, you are able to find all the customer information you need.

In this section, you are able to find old customers, create new ones, and find new customers who need to be asked for a review.

In addition to this, you can open a detailed view of each customer and modify their name, email, country, province/state, city, and postal code.

We created new filters that will help you track down a specific group of customers:

• Average Rating
• Number of Reviews
• Review Requested
• Number of Orders
• Number of Photos and Videos
• Date Created

After that, you can use the mass selection feature to send a one-time review request.

New Order Insights Section​​

In 2023, you got the ability to send one-time review requests to customers who haven’t reviewed yet and manage your orders in one convenient place!

In your order insights section you can now easily:

• Request Reviews for Specific Orders
• View Order Details
• Print QR Codes

New Product Insights Section

With this feature, you can see all of your products and their average rating as well as review counts.

Here, you can find your lowest and highest-rated products as well as create and copy quick review links.

Learn more about the product insights section here.

Enhancing User Experience

Showcasing Reviews with the New Masonry Layout​​

Our newest widget style was designed to ​​help you increase customer trust and lead to better conversion rates and more sales.

This new widget design is sure to look beautiful on most sites without the need for any further customization.

It is also mobile responsive, so your photos and videos will be showcased in the best light possible, making your customers not only more likely to trust your brand but also make their mobile shopping experience better.

Verification Icons: New, Neutral Design

Verification icons are an easy and simple way to build trust with your customers and increase your sales.

Fera’s updated verification icon now looks better with most store design themes and is also a more recognizable global standard.

Many people see the verified checkmarks on Instagram, Facebook, and the like and immediately recognize and understand the meaning.

In our studies we found that customers recognized our new verification icon design far more as ‘verified’ than our previous design.

More understanding of its meaning equals more trust from customers that your reviews are real, which means more sales for your business.

Other Significant Improvements in 2023​​

• Exclude Customers By Tag
• Improved "Quality Sorting" Feature
• New Review Edit Interface
• Multi-Store Sync
• Convert Store Reviews to Product Reviews

New Integrations & Partnerships

Integrations and partnerships are a way for us to enhance and improve our merchant's business and experience while using our app.

It’s a great way to connect apps that you are already using and make them easier to use on your website.

In 2023, integrations and partnerships were once again a crucial part of our plan, and we managed to release 20 integrations/partnerships:

• Zendesk
• AliExpress Reviews
• MESA
• Veda
• Novel Video UGC
• Beae Page Builder
• Gempages
• Smart Tabs
• Essential Free Shipping Upsell
• Replo
• Amazon Reviews
• Zapier
• Yoast SEO ‑ SEO for everyone
• Optim: Auto & All in One SEO
• Contlo
• Joy Loyalty
• Salehoo
• Planet
• Lucky Orange

Overall, this brings our total apps/integrations count to 46 and our partnerships to 85, which isn’t too shabby if we do say so ourselves!

What’s Coming In 2024

Preview of Fera.JS 3.0: Improved Appearance, Faster Performance, New Features​​

Late last year, we started to roll out Fera.js 3.0 and over the next few weeks we will continue to roll out our new Fera.js 3.0 system to all qualifying stores which is faster, easier to customize and looks better to customers.

As we move further into the new year, we will finish the JS 3.0 roll-out and will be announcing the updated and new features that will come with this roll-out!

Learn more about the Fera.js 3.0 roll out here.

Continued Improvements and Integrations in 2024

2023 was a busy year at Fera.

We rolled out new/improved features and functionalities, several review management interfaces, developer resources, new partner programs and integrations, and so much more!

Here’s what we are working on for 2024:

• Fera.js 3.0 Roll-Out
• A ton of partners and developers
• UI Improvements
• Help Documents/Videos (New and Updated)
• A.I. Moderation Improvements

Conclusion

In 2023, we aimed to double our efforts in providing more support and functionalities for our merchants, and we did a good job!

2024, will see a continuation of our efforts to improve our app for our merchants and to ensure that they thrive in 2024.

Here’s how you can stay up to date with all the latest updates in Fera:

1. Check back on our blog for new posts
2. Use the bell icon in your dashboard for updates and news
3. Make sure your email notifications are ‘on’

Happy Selling!

Fera Team