Over the last year we've been working on a new version of Fera.js (the system that displays and collects reviews on your site).
It is the biggest update we've ever made to our reviews functionality and it took hard work from everyone on our team to make it possible.
I'm happy to announce we've started rolling-out the update to all our 37,000+ active stores.
Here are just some of the things that are improved with this new update:
New Review Submission Designs
We've completely updated the design of our review submissions flow to make it easier for customers and more effective at getting you more photo and video reviews.
We also made many more improvements to the submission UI (user interface):
Submission-optimized First Screen
A reduced interface shows upon initial click to make submissions less overwhelming. Our studies show this results in many more review submissions.
Shows Current Product Being Reviewed
Order reviews now show a thumbnail of the current product being reviewed.
Media Submission Controls
Customers can now edit photos/videos after selecting them without cancelling the whole review.
Faster Video Review Submission Speeds
We optimized our video processing to reduce time required to submit a video review by up to 80%, so you can get more valuable video reviews from your customers.
Prettier Default Review Widget Designs
We've redesigned our review widgets with a focus on customer experience, photo and video reviews and overall accessibility.
More Focus on Photos/Videos
Our new grid/masonry reviews widget looks great in most themes and places more focus on photos and videos to maximize social proof.
Reviews Widget Summary & Filters Panel
We've introduced a new customizable panel that customers can click on to drop down a summary of each rating and a media gallery from all the reviews listed.
Reviews Widget Rating Filters
Customers can now filter reviews by rating to see only the reviews they want to see.
This feature increases trust from customers since they can easily see that customers with a bad experience may have had situations that don't apply to them.
New Reviews Widget Top Media Gallery
A new media gallery appears on all reviews widgets that shows all photos and videos across all reviews listed below.
Customers can click through the media gallery and see which review is for each photo or video.
Reviews Sort Options for Customers
Customers can now sort reviews by:
- Quality (default)
- Rating
- Date
- or photos/videos
As a merchant, you can customize the default sort options in the widget customization section.
New Review and Reviewer Modals
We've introduced 2 new modals that can be seen by shoppers to increase social proof:
Reviewer Profile Modal
Shoppers can now see more details about a reviewer like:
- Where they're from
- What their verification status is
- How long they've been a customer
- What other reviews they've submitted
As a merchant you can customize customer privacy settings to reduce what type of content is displayed, but by default only public attributes are visible and no personally identifiable information.
Review Modal (with deep link!)
You can now link to a review on your site from anywhere on the web.
To link to a review you simply need to set example-store.com?fera=showReview&feraReviewId=frev_someId123 (replace `frev_someId123`
with the ID of the review you want to link to and `example-store.com` with your store's domain.)
New Storefront Themes
Reduce the need to customize designs by choosing from 1 of 4 different, customizable themes:
4 New Styles
1. Neutral Theme
The neutral theme is the new default theme that you can see in all the screenshots above.
This theme is recommended for most stores as it looks great in most themes with minimal effort.
2. Bold Theme
The bold theme is great for stores that are a bit more edgy and want to stand out.
3. Elegant Theme
The elegant theme is great for stores that want to look more professional and high-end.
4. Playful Theme
The playful theme is great for stores that want to look more fun and friendly.
Dark Mode
There's now a dark mode theme for you to choose from.
If your site has a dark default theme, you can use this theme as an excellent starting point.
Improvements to Design and Customization Options
The new update comes with a ton of improvements to make review and submission displays on your site easier to customize and more manageable.
Global Design Settings
The new universal brand and design customization options allow you to save time by changing things that update across all widgets at once.
For example, you can now change the star color in one place and it will change everywhere on your site!
Simplified Widget Customization
We've simplified reviews widget management in Fera to focus on the settings you care about the most.
You can still manage and add widgets from your platform's theme editor or install them manually as well.
Lightning-fast Load Speeds
Fera now loads on your site faster than ever!
The update achieves a NET-zero effect on your Google/Shopify Page Speed Insights scores! Our tests score 98/100 for mobile on the default Shopify theme.
Conclusion
As we wrap up our exploration of our new Fera.js version, it's clear that this update is more than just a facelift for your customer feedback section.
It's a strategic move towards creating a more engaging, visually appealing, and trustworthy environment for your customers.
By integrating these customizable and aesthetically pleasing review displays, Fera not only elevates the customer experience but also amplifies the voice of your customer base, turning their feedback into a compelling sales tool.
This new feature means you can better showcase the authenticity of your brand and the quality of your products in a way that resonates with your current and future customers.
Whether you're looking to boost conversions, enhance customer engagement, or simply beautify your site, the new reviews experience by Fera is designed to help you achieve these goals with elegance and efficiency!
