In this article, we’re comparing two popular product review applications from the Ecwid App Market: Fera Reviews and HelpfulCrowd. Both applications are easy to install on your Ecwid store with no coding required, and both are designed to help you automatically collect and showcase your customer reviews.
However, if you’re searching for advanced customization, personalized review requests, and powerful integrations - Fera Reviews is the clear choice.
Let’s do a side by side comparison between Fera Reviews andHelpful Crowd to help you make the optimal choice for your Ecwid store.
Who Are These Review Apps For?
Ecwid is an e-commerce platform that allows businesses to create online stores and sell products across multiple channels.
To build a successful e-commerce business, product reviews are a must! Customers build social proof and credibility, which are critical for converting visitors into buyers. It helps customers make purchasing decisions while also improving search engine visibility.
Let’s dive deeper into comparing Fera Reviews and Helpful Crowd, both product reviews applications available on the Ecwid app store.
Quick Comparison Reference
| Feature | Fera Reviews | HelpfulCrowd |
|---|---|---|
| Review Request Emails | Fully customizable and automated | Automated with referral focus |
| Incentives for Reviews | Points, discounts, rewards | Referral bonuses and coupons |
| Multimedia Reviews | Photos and videos supported | Limited support |
| Pricing | Flexible and affordable plans | Pricing varies, can be costly |
Review Request Email: More Control with Fera
Both apps let you send automated review requests after a customer makes a purchase — which is super important if you want to keep those reviews rolling in.
But, Fera Reviews offers full control over what your email looks like and when it’s sent. That means you can personalize the experience with customizable email templates and timing. To set up your first review request campaign on Fera, here is a step-by-step guide.
HelpfulCrowd allows you to set delays for when the emails are sent and can include brand elements, such as your logo and basic color customization.
If you want your emails to look and feel like your own brand, Fera Reviews’s is a more suitable option.
Access To Features: Fera Will Grow with You
When it comes to features, both apps give you the basic functionalities of a product reviews application, but how much you can actually use depends a lot on the plan you’re on.
Fera Reviews is perfectly designed to scale without locking important features behind higher tiers. From the start, you can:
- Automate your review collection flow
- Collect photo and video reviews
- Personalize your widgets to match your brand
- Use AI-powered features
Fera Reviews gives you access to most of the features even on the starter plan. You can collect photo and video reviews, customize your widgets, use AI reply, and automate review requests — all without having to upgrade to a bigger plan. It’s designed to grow with your store, so you don't need to worry about feature limits even as your store scales.
HelpfulCrowd , on the other hand, offers a solid set of tools, but some of the more advanced features like customization or review import options are only available on higher plans. It covers the essentials well, but you might find yourself needing to upgrade sooner if your store starts growing quickly or if you want more control over how things look and work.
Review Widgets & Customization
The way you display your reviews can make a big difference in how customers interact with your store.
Fera gives you full control over how and where you want to show your reviews.
You can choose from different widgets, like carousels, review badges, or full review sections. These can be added to product pages, collection pages, the homepage, or even custom pages.
The biggest advantage of Fera’s widgets is the level of customization. You can style each widget individually by adjusting layouts, colors, fonts, borders, and more, while also making sure the overall design aligns with your store’s branding and design for a consistent look across your site.
HelpfulCrowd makes it easy to match your reviews with your store’s style by using your existing brand colors. You can start with the Sidebar widget or carousel and change their look. It’s convenient, but not nearly as flexible as Fera’s design tools.
Syndication & Integrations
One major advantage of using Fera Reviews is the ability to sync reviews from external platforms like Etsy and Facebook, allowing you to bring in social proof from your Ecwid store. This is helpful if you’ve already built up reviews on other platforms and want to leverage them across all your selling channels.
Fera also integrates with Google Shopping, making it easier to display your reviews directly in shopping ads. This boosts your product visibility and adds credibility where it matters most right at the point of discovery.
Who Offers Better Value?
Overall, Fera Reviews typically provides better value for Ecwid merchants looking for a full featured review platform. From different review widgets to customizable email review requests, it’s packed with features that help you gather reviews and build trust with your customers.
See Fera live on an Ecwid demo store here: https://ferademo.company.site/
Frequently Asked Questions
1. Can I choose where reviews show up on my site?
Yes. Fera Reviews gives you more control over how and where your reviews are displayed. HelpfulCrowd also lets you show reviews, but with fewer layout options.
2. Can I import reviews from another platform?
Yes, both apps let you bring in reviews from previous platforms or CSV files, though Fera’s import tools are a bit more flexible.
3. Can I collect reviews for past orders?
Yes. Both apps allow you to request reviews from previous customers, which is helpful if you’re switching platforms or just getting started.
Conclusion: Fera Is The Smarter Choice For Ecwid Merchants
While both apps help you effortlessly collect and display reviews, Fera Reviews offers far more customization, flexibility, and value for Ecwid stores.
Start your 14-day free trial today and give your Ecwid store a better way to earn trust and grow with customer reviews.
