How The Co-founders of INH Hair Slay Both Hair and BFCM

Watch this informative interview as Jameela goes over the strategies that Jordynn and Sharon from INH Hair use to create a stellar BFCM and holiday sales season.

Questions and topics that are covered in this video:

When to start working on BFCM strategy
Pricing strategy
Split testing
and so much more!

Key INH hair interview takeaways

Sharon and Jordynn work on their BFCM strategy year-round.
They plan on starting earlier this year vs. previous years so they have time to pivot and adjust if needed.
To evaluate pricing strategy, they ask themselves: “What are the best-selling products, and what’s on-hand?”
They also look at what customers haven’t explored and what replenishable items will cause them to fatigue.
This testing and research occurs year-round.
INH Hair has successfully taken advantage of the hype of “sold out” products.
For this year specifically, shipping is going to be a challenge.
They prep copy and auto-responses for post-purchase customer communication with a heads-up about the delay.

Retention strategies

INH Hair has a good retention flow that involves getting customers into different product segments and customizing what gets marketed to them.
Sharon and Jordynn send personalized “nurture” emails to build relationships with customers and respond to them on social media, i.e. in their VIP Facebook community.

Advertising and Communication strategies

Recognize the “discount bucket” and hit them with juicy promos, knowing they won’t respond to the typical email communication.
Focus paid ads before BFCM to get them in the funnel for better BFCM deals.
They’re constantly testing conversion optimization and identifying pain points on their website using https://splitbase.com.