Find The Best Products To Sell On Shopify: Analyze Amazon trendsYour best chance to create a successful eCommerce business is by selling the things that people are interested in buying. If you want to set up your own Shopify store, it’s imperative to learn about consumer habits. This will enable you to populate your storefront with items that people are more likely going to purchase. Whether you are looking for general product ideas or you are looking to find out more about the current demand for products you are considering, the best place to access that kind of information is Amazon. Amazon is one of the biggest marketplaces in the world, and by analyzing its operations and product demand, people can gather unique data about global trends. Information about Amazon trending products will help you to run your business on Shopify successfully.
Ways to find top products to sell on Shopify
1) Look at Amazon bestsellersBestsellers, it’s right in the name. Amazon lets you see precisely which products are selling better than others and ranks them for your convenience. In fact, the Amazon BSR (Bestseller ranking) is one of the key indicators of a product's success. This is based purely on the sales volume of one product in comparison to another. Amazon is so serious about their BSR that it gets updated hourly. You can simply type in Amazon best sellers and see what the top products in each department are. Or you can open up any product listing on Amazon, scroll down and click on the category or subcategory for the product you are looking for, and you can see the top 100 sellers in that subcategory:
This is a great way to browse products by niches and really get a good idea of what type of product people are most likely to buy, as well as the main features of the products in demand.
2) Recommended productsAmazon is organized to display product options that will lead to the viewer making a purchase. This is why when you browse Amazon for a specific item, the site will also show you related items. Amazon doesn’t want you to leave their website without shopping. You can use this knowledge to your advantage and find even more great product ideas for your Shopify store. Recommended products are a great place to do this. If you scroll beneath any listing on Amazon you will see a row like this:
This basically means that if you are checking out a product and it’s not exactly on par with your initial expectations, you can always scroll down and find similar products that are in high demand. Keep in mind, the products showed in these rows are not sponsored. They are simply there because of their high conversion rate and because Amazon assumes that they are likely to satisfy the customer. Amazon is basically doing all of the work for you.
3) Product research tools
Amazon is an endless ocean of products, which means that it is an endless source of product ideas for your Shopify store. However, there’s only so much you can discern with the naked eye. It’s true that the products with higher BSRs are selling more units than the ones with a lower BSR score. However, on top of the information that you can gather yourself, you will need to use a market intelligence tool for more precise insights. Sellers on Amazon use product research tools that help them to gather crucial information that can give them confidence that their investment in sourcing a particular product is a good one.
This Extension can be turned on when browsing any Amazon and reveal all of the information that is hidden under the surface. Users can learn how many sales a product is getting a month, the revenue, the margins, the BSR, and much more. If you’re interested in finding out how a has product performed historically, as well as what the relation between the price, sales, and BSR is, some tools allow you to see that information too:
This is the type of detailed in-depth knowledge that Amazon sellers are able to have at their disposal before adding a new product to their catalog. Since we can confidently assume that Amazon is a decent reflection of the general demand for any type of product, you could use this information as well. Then you would be able to rely less on guesswork or hunches, and use solid data as you are constructing your Shopify product catalog.
4) Keyword research toolsLearning about how many products of a specific type or in a niche are selling is extremely useful information. However, you also need to know what people are searching for. There are tools at your disposal for this purpose as well. These tools can be used for insight into exactly what sort of phrases people are typing into the Amazon search bar as well as how often they are typing them:
This information can go a long way when it comes to optimizing your Shopify store’s SEO. This way you can juxtapose the information you gather from Google searches with the information from Amazon searches. The searches from Amazon can also be used as a guide to know what to look for in Google searches.