At Oakford Home Furnishings , craftsmanship meets passion. Founded over five years ago in Feasterville, PA, this family-run business specializes in custom hardwood floating shelves, creating stunning, functional pieces that highlight the natural beauty of each slab of wood.
Samuel Twardowski, owner and craftsman, shares:
“We started our business a little over five years ago making custom furniture. Over time, we found our niche in hardwood floating shelving. We love bringing out the unique character of each piece of wood and creating something our customers truly appreciate.”
Like many artisan businesses, Oakford Home Furnishings
relies heavily on customer trust to grow their business online. With a handcrafted product that speaks for itself, customer reviews play a crucial role in influencing new buyers. That’s why Oakford turned to the Fera
application for their Wix store, to collect and showcase authentic reviews.
We discuss with Samuel as to how reviews impact his business, how he showcases reviews efficiently, and the result’s he’s seen since integrating Fera into his store.
Q: What were a couple of challenges you were trying to solve before using Fera?
“We were looking for a way to showcase the reviews that we've gotten from other platforms on our website. We also were not generating as many reviews as we wanted overall.”
Q: What other strategies have you tried to add reviews to your store?
“We tried making "review sliders" on our website, but this was timely and not a very attractive way of integrating reviews into our website.”
Q: Have you tried over reviews applications for your store on Wix?
“We looked at a few other competitors, but never tried any. We chose Fera because we liked the way that the review system displayed on our website.”
Q: How are you using Fera with your Wix store?
“We use Wix for our website and have installed Fera as our product reviews application. We also have Etsy integrated through Fera so that we can pull our reviews from Etsy into Fera and our website. We use the review display widget within our product page, the rating widget within our product page and the rating widget within our product catalog pages.”
Oakford Home Furnishings is collecting both product and store reviews, and user-generated content in the forms of videos and photos. User-generated content provides social proof, helping potential buyers visualize how the shelves looks or functions in real life.
Q: How has Fera helped Oakford Home Furnishings?
“We're a small business (just my wife and I) so time is limited and fortunately/unfortunately we've had a lot of orders to fulfill. As a small business, having more reviews is meaningful to us. I can say with certainty that Fera has increased customer confidence in our website and offerings and has been a contributing factor in driving sales to our website.”
Q: What, if any, future plans do you have in terms of using Fera?
“I definitely plan on continuing to use Fera and likely will increase our subscription tier at some point to access more features.”
If you want to know more about Oakford Home Furnishings and shopping for custom shelves, you can visit their website here .
If you are an e-commerce store and looking to showcase beautiful reviews and automate the review collection process for your online store, visit Fera and start a free 60-day trial.
