Starting September 19, 2025, Omnisend will be sunsetting its Product Reviews feature, meaning merchants will no longer have access to automate post-purchase product review requests and display product reviews on Shopify stores. To avoid any disruptions in collecting and showcasing customer feedback, merchants are encouraged to transition to other reviews platforms.
One option is Fera, which offers automated review collection tools, customizable widgets, and seamless integrations. Migrating to Fera ahead of the sunset date will help Shopify stores continue collecting and maintaining social proof.
Why Fera is the Best Alternative to Omnisend Reviews
Fera is trusted by 10,000+ eCommerce brands worldwide, helping merchants showcase authentic customer feedback that boosts conversions, sales, and social proof. And here are some case studies that highlight real examples of Fera changes who have successfully leveraged reviews to scale their business.
Fera is suitable for merchants who want a reviews app that’s fully flexible, affordable, and super-powerful - without unnecessary complexity. Whether you’re just a small business or a scaling brand, Fera provides you with everything you actually need to collect, manage, and showcase genuine customer reviews.
Affordable Pricing
Unlike other platforms that lock basic features behind high-tier plans, Fera keeps pricing clear and accessible. You only pay for what you need, and plans scale as your business grows - no surprises at all.
Automated Review Collection
Fera takes the hassle out of gathering feedback. With multi-channel review requests (email, follow-ups, and popups), you are able to reach customers when they’re most likely to respond back. Automated workflows let you time requests around order creation, fulfillment, or delivery, and even offer incentives like special discounts or cashback to increase engagement.
Review Imports and Aggregation
Switching platforms shouldn’t be starting from zero. Fera makes it easy to import reviews via CSV and aggregate feedback from popular sources like Google, Etsy ,Facebook and AliExpress, giving you a full view of your brand’s reputation. This means your store never loses the social proof you’ve already built.
Photo and Video Reviews
Let’s be honest - text reviews are great, but visual reviews drive far more engagement. Fera encourages customers to share photos and videos with mobile-friendly capture tools and simple upload options. You hold full moderation control to ensure only authentic content gets published.
Customizable Widgets
Your reviews should look like they actually belong on your site - not copied from a third-party app. Fera’s widgets are customizable with flexible layouts (grid, list, carousel) and super-advanced design options (fonts, colors, CSS).
And for a deeper look at the customization options, here is a guide on the various product review widgets that you can install in your store to showcase your reviews in the most impactful way.
Seamless Integrations
Fera fits smoothly into your existing eCommerce setup. It integrates with tools like Klaviyo, Mailchimp, Gorgias, and Zendesk, so you can connect reviews to your marketing and customer service without extra effort.
Quick Comparison: Fera vs Yotpo
While Yotpo offers advanced features at a higher price, Fera provides a simpler, more affordable, and customizable solution. Here’s a quick comparison:
| Feature | Yotpo | Fera |
|---|---|---|
| Pricing | Expensive, tiered plans | Affordable & transparent |
| Ease of Setup | Complex setup, may take days | Quick setup, no coding needed |
| Review Request Channels | Email, Popups | |
| Import Options | Limited, may require support | Easy import from Etsy, Google, AliExpress, and more |
| Customization | Limited without developer help | Fully customizable widgets with CSS |
| Photo/Video Reviews | Premium feature only | Included, with moderation tools |
How to Migrate Your Reviews from Omnisend to Fera
Switching from Omnisend to Fera is fast, easy, and stress-free. Our process ensures all your existing reviews are transferred.
Step 1: Export Reviews from Omnisend
Log in to your Omnisend account and export your existing product reviews.
Download the reviews in a CSV or Excel format, including customer names, ratings, dates, and review content. template file
Step 2: Import Reviews into Fera
- Log in to your Fera account and navigate to the Configuration > Import.
- Upload your CSV or Excel file and map the fields.
- Fera will automatically verify your imported reviews for authenticity and format them for display on your store.
Migrating to Fera ensures a seamless transition from Omnisend so you never lose valuable customer feedback. So now you can show your reviews with some of the Fera widgets.
Final Thoughts
All in all: Fera combines affordability, automation, and personalization in one easy-to-use platform. It’s the perfect Omnisend Reviews replacement for stores that want powerful features without the steep learning curve or extra-high costs.
If you’re a Shopify store looking to get started with Fera, we’re offering a 60-day free trial so you have plenty of time to transition your reviews smoothly. For any questions or support, feel free to reach out via our online chat or email us at help@fera.ai.
