How to Add Video Reviews to Shopify Product Pages

Making your Shopify store stand out is key to attracting and retaining customers. One powerful way to do this is by adding video reviews on your Shopify product pages. 

These reviews not only add credibility to your products but also bring a dynamic, engaging element to your site that static images and text simply can't match. 

We're diving into how you can add video reviews on your Shopify product page using Fera. 

So, let's get your store set up to impress with compelling video reviews that customers trust.

Let's get into why Fera is the best review app and will be your go-to choice for leveling up your Shopify store with video reviews. 

Think of Fera as your eCommerce expert friend who knows exactly how to make your product pages shine, without compromising on your website’s speed or user experience.

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Why Choose Fera for Video Reviews?

Fera is not just another app you add to your Shopify store; it’s the best app designed specifically for boosting your store's credibility and sales through customer reviews, especially video reviews. 

Here’s why Fera stands out:

1. User-Friendly

First off, Fera is incredibly user-friendly. 

Whether you're tech-savvy or not, integrating video reviews onto your product pages is straightforward. 

With its intuitive dashboard, you can start uploading and managing your video reviews in no time. No need for a developer or diving into complicated code.

2. Customization Galore

Your store is unique, and Fera gets that. It offers a plethora of customization options to ensure that the video reviews blend seamlessly with your brand’s aesthetic. 

You can control where and how these reviews show up on your product pages, adjusting everything from layout to autoplay settings.
Want your video reviews to pop up in a sleek media gallery carousel or grid? Fera’s got you covered.

3. Lightning Fast

Now, let’s talk speed. In the e-commerce world, every second counts. 

Fera is built with performance in mind, ensuring that adding video reviews doesn’t slow down your site. 

This means happier customers and better SEO for your store because we all know Google loves a speedy website. 

Fera optimizes video loading times to keep your pages zipping along, ensuring that your visitors have a smooth experience without any frustrating waits.

Read more: How to get review ratings to show up in Google Search

4. Boost Conversion Rates

Video reviews are like gold for boosting trust and transparency, leading directly to higher conversion rates.
Shoppers love seeing real people rave about your products. 

Fera makes it easy to get customers to leave video reviews and showcase these video testimonials right where potential customers are making their buying decisions, significantly increasing the chances of them hitting that 'Add to Cart' button.

5. Analytics at Your Fingertips

What's better than integrating video reviews? 

Knowing exactly how they're performing. 

Fera provides detailed analytics, allowing you to track how your video reviews affect engagement and sales. 

This data is gold, helping you fine-tune your strategy and make informed decisions to drive even more conversions.

Real-Life Example: Add a Video Testimonial on Shopify

Imagine this: A shopper lands on your product page, intrigued but hesitant. They think to themselves, ‘Is this skirt going to look good in real life?’ 

Then, they see a video testimonial from a happy customer, showcasing how they styled the skirt and sharing their genuine excitement and satisfaction. 

That's the moment of transformation – from hesitation to "take my money!" 

Fera makes these moments happen more often.

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Preparing Your Video Reviews or UGC Content

Now let’s talk about preparing your video reviews!

1. Gather and Organize Your Videos

If you haven’t gotten any video reviews yet, but have some UGC that was sent to you or you found on social media, start by collecting all the video reviews you have. 

Create a dedicated folder on your computer or cloud storage to keep everything organized. 

Label your videos clearly, by product name or reviewer, so you can easily find and manage them later. 

This step saves you a ton of time when it's time to upload.

2. Choose the Right Format

For the best results, stick to popular video formats like MP4, which is widely supported and known for its high quality with relatively small file sizes.

3. Opt for Web-Optimized Resolutions

While 4K videos look stunning, they're not always practical for web use due to their large size. 

Aim for a happy medium like 1080p or even 720p for your video reviews. 

These resolutions still look great on most screens and help keep your site's loading times snappy.

4. Keep It Short and Sweet

Attention spans are short! 

Edit your video reviews to keep them engaging and to the point. A 30-second to 1-minute video is perfect for holding viewers' attention and conveying a message effectively. 

Trim any unnecessary parts at the beginning or end and focus on the highlights of the review.

5. Upload Your Videos Into Fera!

Lastly, you can upload your videos into Fera by dragging and dropping the files or selecting a URL.

Step-by-Step Guide to Adding Video Reviews to Shopify with Fera

Alright, let's walk through the process of bringing your video reviews front and center on your Shopify store with Fera. This guide is going to make things super clear and actionable. Just follow these steps, and you'll enhance your product pages in no time.

1. Sign Up for Fera and Get Started

Head Over to Fera.ai

First up, visit Fera.ai and click on the "Sign Up" button. Fera offers a free trial, so you can test things out before committing.

Install Fera on Your Shopify Store

Once signed up, you'll be prompted to add Fera to your Shopify store. Shopify’s app store makes this process a breeze. Just follow the on-screen instructions to install.

Familiarize Yourself with the Dashboard

Take a moment to explore the Fera dashboard. It's user-friendly, but a quick tour can help you navigate more efficiently later on.

2. Add Video Reviews to Your Product Pages

Navigate to Video Reviews

In the Fera dashboard, look for the section dedicated to content (the little book with a star on the left-menu). Then click on 'Photos & Videos'.

Upload Your Videos

Click on the 'Add Photos & Videos' button to select the video reviews you’ve prepared. Remember the file format and optimization tips from earlier!

Import Videos from Social Media

For videos hosted on social media, find the video link and then simply paste this code into the relevant section in Fera.

P.S. Mind Permissions

Always ensure you have the right to use and display these videos on your website. Obtaining explicit permission from the original poster is crucial.

Add to Product

Once your videos are uploaded, you’ll have options to assign them to specific products. Fera makes it easy to match reviews with products, ensuring shoppers see relevant testimonials.

Use A Video Widget

You can then add photos and videos onto your Shopify product page within the Fera dashboard. 

• Click 'Add Widget' 
• Select 'Photos & Videos' 
• Choose 'Product Page'
• Then place your video reviews exactly where you want them!

3. Customize the Video Review Display

Adjust Layout and Design

Fera offers various customization options. Choose how your videos will be displayed—carousel, grid, or list—and adjust the design to match your store’s aesthetic.

4. Optimize Your Video Reviews for Speed

Compress Video Files

Before uploading, ensure your videos are compressed to reduce file size without sacrificing quality. Fera does some optimization, but the initial file size matters.

Leverage Fera’s Optimization

Fera automatically speeds up your video loading time, so you don't have to worry about a laggy site experience.

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Encourage User-Generated Content

Uploading your videos from around the web and adding them to your Shopify product page is great, but getting on-going video reviews and video testimonials is better! 

Here's how to get a steady stream of video user-generated content. 

Make It Easy

Provide a simple and straightforward way for customers to submit their video reviews (Use Fera!). The fewer the barriers, the more likely they are to contribute.

Offer Incentives

Consider offering discounts, loyalty points, or entry into a contest as incentives for customers to submit video reviews. Just ensure you’re clear about how you plan to use their content.

Showcase Reviews 

Highlighting video reviews prominently can motivate other customers to submit theirs. When people see that others are sharing, they’re more likely to join in.

Keeping a Steady Stream of Reviews

Follow-Up Emails