Heiych officially launched in late 2024 and is a family business based in Brisbane, Australia. The brand was born when founder Laura King became a mum of two and realized no bag on the market could keep up with the demands of modern life.
"I wanted a bag that felt lightweight, organised, elevated, and handsfree — something that could move seamlessly from daycare drop-off to the boardroom, errands, evenings out, travel days, and everyday life. When I couldn’t find it, I decided to design it myself.”
What started as a personal solution has grown into a brand creating thoughtful, convertible bags for women who do it all — mums, working women, and travellers who value function without compromising on style. Every bag is intentionally designed to make life feel lighter, and each purchase supports Bravehearts, a cause aligned with Heiych’s mission to support families and protect children.
Now, let’s dive into how Heiych overcame review management challenges, built trust, and boosted conversions using Fera.
Q: What challenges were you facing with reviews before using Fera?
"Before Fera, we struggled with a review app that didn’t fit our needs.
- The design didn’t match our brand aesthetic
- Integration with other platforms was clunky
- Managing reviews was time-consuming
We needed something more seamless, cohesive, and aligned with the Heiych experience. The previous app limited control over styling and the overall customer experience, making it harder to build trust and engagement with new customers."
Q: Did you try any other review platforms before Fera?
"Yes, we previously used Judge.me, but it didn’t allow us to style reviews to match our brand and didn’t integrate smoothly with our other platforms.
Fera stood out because it gave us far more control over the look and feel of our reviews, allowing us to create a cohesive brand experience. The integrations were seamless, the interface was intuitive, and the overall setup aligned so much better with the elevated, streamlined experience we want our customers to have.”
Q: How are you using Fera on your Shopify store?
"We use Fera integrated with Klaviyo and Google to:
- Collect and display reviews that match our brand aesthetic
- Highlight user-generated content to build trust
- Streamline review management across platforms
- Increase engagement and conversions on product pages
These tools make our reviews look professional, cohesive, and trustworthy — which has had a noticeable impact on customer confidence.”
Q: How long have you been using Fera?
"About one year."
Q: What results have you seen since implementing Fera?
"Fera has helped us create a cohesive, trustworthy, and conversion-driven customer experience.
- Monthly review counts increased significantly
- Reviews now match our brand aesthetic, improving credibility
- Social proof has contributed to higher conversion rates
- UGC and photo reviews build trust, particularly for first-time buyers
Since switching over, our reviews finally match our brand aesthetic, which has noticeably increased customer trust and engagement on our product pages. Fera has helped streamline the entire process, making it easier to gather feedback, showcase it effectively, and ultimately drive more revenue through enhanced credibility.”
Q: Are there any features you wish Fera had?
"I’m excited about SMS review requests , as mobile shopping continues to grow. I’d also love even more styling flexibility and tools to showcase reviews on a dedicated page, as well as optimised store rating badges for faster site performance.
Q: What are your future plans with Fera?
"We plan to grow the volume of photo and video reviews and continue leveraging Fera’s automation features. As our business expands across multiple marketplaces, Fera will remain key for bringing trusted customer feedback together and strengthening our website’s credibility.
For anyone considering Fera, my advice is simple: use the automation tools and showcase as many customer photos as possible. It saves time, builds trust quickly, and helps increase conversions — especially for new visitors."
Q: How can people learn more about Heiych?
"To explore our thoughtfully designed convertible bags and see how they make life feel lighter, visit heiych.com.au ."
If you are an Shopify store and looking to showcase beautiful reviews and automate the review collection process for your online store, visit Fera and start a free 60-day trial.
