Across the globe, retailers are gearing up for the most awaited shopping events of the year: Black Friday and Cyber Monday (BFCM).
As an epicenter of eCommerce, Shopify is no stranger to this frenzy. For all the online store owners, these days offer more than just a boost in sales; they present an opportunity to forge lasting relationships with customers.
The Rise of BFCM
Black Friday, the day after Thanksgiving, was traditionally limited to in-store sales in the US.
However, it has now become a global phenomenon, especially when combined with Cyber Monday.
Over the past five years, online sales during BFCM weekend have been steadily increasing.
In 2018, US shoppers spent $6.22 billion online during the BFCM weekend, a number that grew to $7.4 billion in 2019. In 2020, online sales surged to $9.03 billion, as shoppers turned to eCommerce during the COVID-19 pandemic.
In 2021, online sales dipped slightly to $8.92 billion but still remained above pre-pandemic levels. However, in 2022, online sales bounced back with a record-setting $9.12 billion spent in the US.
Online sales trends for BFCM over the last 5 years
As you can see, BFCM online sales have been growing rapidly in recent years.
This can be attributed to different factors such as the increasing popularity of eCommerce, convenience of shopping online, attractive deals and discounts, and the growing trend of mobile shopping.
We predict that by 2023, online sales will hit a whopping $9.4 billion.
However, it's not just about the deals anymore; it's also about the entire shopping experience.
A smooth, user-friendly platform can make all the difference between a shopper browsing and becoming an actual buyer.
This means that retailers need to make sure that their website or app is easy to use and navigate, and the checkout process is seamless.
Why Every Shopify Store Needs to Prepare for BFCM
The numbers don't lie.
Shopify has reported staggering figures of sales during BFCM events in previous years, with millions of buyers flooding online stores.
But with great traffic comes great responsibility.
To ensure these potential customers don't bounce off, store owners must address the trifecta of challenges:
- Flawless user experience
- Efficient order processing
- Prompt shipping
This is where Shopify apps play a game-changing role, as tools and catalysts amplifying the BFCM impact.
Top Shopify Apps Offering Exclusive BFCM Deals
1. Fera
Fera helps you easily collect, show & grow, and manage (with AI!) your store's customer reviews, photos & videos.
BFCM Deal: First-time users get a 6-month free trial!
2. Boost AI Search & Discovery
A powerful search engine is at the heart of every great online store. Boost AI Search & Discovery does just that – enhancing your store's search capabilities using artificial intelligence.
This means products are found faster, and browsing becomes a joy, not a chore.
BFCM Deal: Store owners get 30% off on their first 6-month package subscription.
3. PageFly Landing Page Builder
PageFly is your go-to solution for creating stunning web pages for sale seasons without any coding.
BFCM Deal: Existing users get a lifetime of 20% OFF!
See all the BFCM Deals here
Tips to Ensure a Successful BFCM for Shopify Store Owners
1. Improve Your User Experience (UX)
An intuitive store design goes a long way in retaining potential customers. During BFCM, customers want smooth, hassle-free shopping experiences.
Here are a few key pointers to improve your user experience:
- Simplify Your Navigation
Organize product categories clearly, ensuring visitors find what they're looking for without getting lost.
- Optimize for Mobile
With a substantial number of shoppers making purchases through mobile devices, ensuring your store is mobile-responsive is crucial.
- Pay Attention to Load Speed
A laggy site can deter potential buyers. Consider apps that help in optimizing images and compressing files to improve site speed.
- Set a Clear Call-to-Action (CTA)
CTAs guide users towards your goal. Whether it's 'Add to Cart', 'Buy Now', or 'Subscribe', ensure they stand out and are easily clickable/
- Use Relevant Shopify Apps
Tools like page builders or theme optimizers can help you create a visually appealing and functional store that aligns with your brand's ethos.
2. Stay on Top of Inventory Management
A successful sale hinges on supply meeting demand. Proper inventory management is paramount, especially during high traffic days like BFCM.
Here's how to ace it:
- Real-time Tracking
Inventory management apps can provide real-time stock updates, ensuring you're always aware of product availability.
- Demand Forecasting
Analyze past sales data to predict which items might be in high demand. This way, you can stock up in advance.
- Automated Restock Alerts
Set up alerts for when product quantities dip below a certain level, allowing you to restock promptly.
- Supplier Communication
Strengthen your relationship with suppliers. Clear communication about potential high-demand items ensures they're ready to replenish stocks swiftly.
- Relevant Shopify Apps
Solutions like 'Stocky' or other inventory management apps can help you streamline stock levels and avoid overstocking or understocking issues.
3. Customer Support
In a digital marketplace, immediate and effective customer support can set you apart from competitors.
Here's how to elevate your support game:
- 24/7 Availability
Consider implementing chatbots that can answer frequently asked questions around the clock, ensuring global customers get timely responses.
- Trained Support Team
If you have a human support team, ensure they're well-trained on products, offers, and common issues, allowing them to assist customers efficiently.
- Multichannel Support
Apart from the standard email support, consider integrating live chat, phone support, or even social media support for more immediate responses.
- Clear Return & Refund Policies
Clearly mention return and refund policies. An easy return process can boost customer confidence and loyalty.
- Relevant Shopify Apps
Tools like 'Gorgias' or 'Zendesk' integrate seamlessly into Shopify, offering chat and customer support functionalities that can elevate the customer's post-purchase experience.
By prioritizing these areas and utilizing the myriad of apps available, you as a Shopify store owners can navigate BFCM with confidence, ensuring both heightened sales and enhanced customer satisfaction.
Conclusion
As BFCM 2023 approaches, the mantra for Shopify store owners is simple: Prepare your store for the holidays and then prepare some more!
With the suite of apps offering exclusive deals, enhancing your store's capabilities has never been more affordable.
Remember, it's not just about a weekend of sales; it's about establishing your store's reputation and loyalty with customers.
Don't let these deals slip away! Dive into the BFCM madness equipped with the best tools at unmatched prices.
