Happy October!
As we step into a new month, we’re excited to share what’s been happening behind the scenes. The Fera team has been hard at work improving your experience and adding new features designed to make collecting and managing reviews even easier for e-commerce stores.
Here’s what’s new at Fera:
1. SMS Review Requests
We’ve launched the ability for Fera users to send SMS review requests, which helps brands engage with customers and request reviews through text messages. SMS gives e-commerce brands a direct, personal way to reach customers and request them to leave verified reviews directly from their phone.
Emails can sometimes be missed or ignored, but SMS has an impressive 98% open rate, making it a more effective way to reach your customers wherever they are.
To set up your first SMS campaign, this is a step by step guide to help you get started.
Note that the review request feature is currently available only for Shopify stores located in the USA and Canada. Sign up to our waiting list here to be the first to find out when SMS is available in your country and/or marketplace.
2. Review Request Analytics
We’ve made it easier for you to track the analytics of your review request campaigns with our updated analytics dashboard. With this update, you can now view detailed analytics for each review request campaign, including total review requests sent, conversion rate, and filter by channel such as email or SMS.
Benefits of Tracking Campaign Analytics
- Understand how each channel performs- get insights into the effectiveness of your review request campaigns, so you can refine your strategy and achieve the best results.
- Optimize your campaign performance - Use insights from your data to continue optimizing the performance of your campaigns such as customizing the email message or changing when the email should be sent to the customer for best timing and higher response rates.
3. Hosted Review Submission Option
With the new update, merchants can now choose to use Fera’s hosted review submission page for one time review requests, instead of embedding the review form directly on their store.
This option is designed to make the review process faster and more reliable, both for you and your customers.
Benefits of using it:
- Less friction for customers - Shoppers can leave a review quickly without any page delays or styling issues.
- Faster speed - The hosted page is fully optimized for quick loading and smooth performance.
- Simpler setup for merchants - No need to adjust your store’s theme or deal with potential plugin conflicts.
Final Thoughts
That wraps up our October updates. As always, our goal at Fera is to keep improving your experience - including building features that make it easier for you to collect reviews and engage with your customers.
Follow us on social media to stay up to date with the latest features, announcements and product tips.
If you’re new to Fera, start your free trial today and start collecting more reviews for your ecommerce store.
