How to View and Analyze Your Review Campaigns in Fera

Customer reviews are one of the most effective ways to build trust. They provide potential shoppers with social proof and shape how your products and brand is perceived. But while most businesses are just focused on collecting reviews, tracking the performance is even more vital to a successful review strategy.

That’s where analytics come in. Understanding the performance of your review campaigns provides you with the insights on what’s truly working for your brand and customers. That’s why, with the improved analytics dashboard from Fera, you can easily track your review request campaign performance.

Campaign Analytics You Can Track

When you open any review request campaign, you’ll be able to view the following campaign metrics:

Requests sent - total number of review requests that were successfully delivered.

Open rate - measures the percentage of people who opened your review request campaign compared to how many received it.

Click rate - measures percentage of people who clicked on the link inside your review request campaign.

Submission rate - measures percentage of people who completed and submitted a review after clicking the review request link.

Performance by Channel - Compare how your campaigns perform across different channels (email, SMS, etc.).

Why Tracking Campaign Performance Matters

Tracking your campaign performance provides you with the insights in optimizing your review strategy, campaigns, and continuously making improvements Here’s how:

Improve the response rate of review requests

The timing of when your review requests are sent to customers will differ on your products and customer journey. So, it’s necessary to adjust when review emails are sent to match how customers actually experience the product.

For example, if you’re selling fast-use items such as apparel, or foods, sending a review request within a few days of delivery keeps the purchase experience fresh in the customer’s mind. For products that take longer to use or setup, like furniture or supplements, it’s better to wait one to two weeks before asking for feedback, giving customers enough time to form a review.

Optimizing email timing ensures that reviews are thoughtful, and genuine based on the customer experience - so make sure you adjust the timing of the review requests.

Measure the impact of incentives

With Fera, various incentives can be offered such as cashback, discount or loyalty points, encouraging customers to leave a review.

 Merchants can A/B test different incentives to see what motivates customers and track which reviews drive the highest review submission rates.

Reduce friction in the review process

By reducing friction in the review process, it makes it easier and faster for customers to leave a review, which increases your submission rate. You can view what works for customers - do they leave a review through a direct review link, from SMS, from QR codes?

By tracking attribution of the reviews that are left, you can know how to reach your customers, and make sure their review is shared in just a few clicks.

How to View Your Campaign Performance in Fera

You can access your campaign performance data directly from your Fera dashboard. 

Here’s how:

• Log in to your Fera Dashboard and click Configuration. Navigate to the Automatic Review Requests or One-Time Review Requests).

•  Next to your campaign, click the View Analytics button.

• Once opened, you’ll see a detailed overview of your campaign performance, including total requests sent, response rate, conversion rate, and channel-specific performance.