If you’ve been doing some shopping online lately, you most likely have come across the term "Shop App" - an online shopping assistant created by the one and only Shopify that makes purchasing (and selling) easy, fast, and also a personalized experience for your shoppers.
But let’s discuss more about Shopify’s native - Shop App.
Whether you are just a shopper looking for a better experience or a store owner looking to grow your ecommerce brand, the Shop App the Shop App definitely is a right fit for you.
What is the Shop App?
The Shop App is a completely free app that is designed by Shopify and available on both Apple and Android platforms. It is aimed to help:
Customers: track their orders, discover some trending products, and make their shopping experience better.
Merchants: showcase their dazzling products, create strong customer relationships, and get repeat sales.
You can call it a personal shopping assistant for shoppers and a strong mobile storefront for eCom businesses.
For Customers: Why Go Shopping the Shop App?
If you love shopping on the internet, the Shop App can make your experience a lot more enjoyable.
Track All The Orders in Just One Place
No more scrolling through email, the Shop app automatically tracks all of the orders from any Shopify store, so you will always remember where your package is.
Discover All-New Brands
With Shop Pay, all of your payment credentials and info are stored securely, so you can check out with just a couple of taps. No need to take out your cards for every purchase.
Check Out Faster
With Shop Pay, all of your payment credentials and info are stored securely, so you can check out with just a couple of taps.
Support Local Businesses
The Shop App helps you find local brands, making it easy for you to find and support small businesses.
Shop With Confidence
Easy tracking. Legitimate stores. Clear updates. The Shop App gives you peace of mind when shopping online.
For Merchants: Why Publish Your Ecommerce Store on the Shop App?
If you're a Shopify store owner, the Shop App will help you grow your business with little to no effort.
Extra Visibility for Your Products
Shop displays your products to shoppers based on their preferences - so you are reaching buyers that are more likely to make a purchase.
Built-In Audience
Millions of customers are already using the Shop App. Being listed gives you more exposure without any marketing costs.
Turn Shoppers Into Repeat Customers
Customers can follow your store, receive updates, and quickly reorder products they adore.
Faster Checkout = More Sales
Shop Pay makes checkout lightning-fast, which means a lot less abandoned carts for you.
Easy Setup
If you use Shopify Payments, your store is probably already eligible. Just add the Shop channel from the Shopify Admin and that’s it!
How to Get Started with the Shop App (In 5 Easy Steps)
Getting your ecommerce store live on the Shop App is simple:
1. Go to your Shopify Admin, click Sales Channels, and add the Shop App.
2. Turn on Shop Pay to give customers the best checkout experience.
3. Make sure your store info, product photos, and descriptions are all polished and up to date.
4. Let your customers know you’re on the Shop App, add a banner, send an email, or post on social media.
Once you’re set up, Shopify handles the rest , your store will be automatically listed in the app for customers to browse and buy from.
Bonus Tip: Fera Makes You Stand Out on the Shop App
Want to make your Shop App presence even better? Fera helps you do that by showing real customer reviews right inside the app. This builds trust, helps new customers feel confident about buying, and encourages more sales.
If you’re not already collecting and displaying reviews, now’s the time to start.
So if you want more people to find and trust your store, make sure you’re on the Shop App and use apps like Fera to highlight your reviews and build credibility.
Final Thoughts
The Shop App gives ecommerce stores a simple, free way to grow. It’s a mobile-first tool that helps you connect with customers, boost your visibility, and drive repeat sales without needing any extra apps or complex setups.
