Whether you’re rebranding or giving your business a fresh new look, changing your Shopify store name is an essential part of the process.
In the following guide, we will be walking you through the whole process of changing your Shopify store name in just a few steps.
What Is Your Shopify Store Name?
Your Shopify store name is the name that identifies your business within the Shopify platform. It appears in several places—such as your admin dashboard, customer emails, invoices, receipts, and even in the browser tab, depending on your theme.
While it might not be as visible as your logo or domain, it still plays an important role in how your store is recognized by both you and your customers.
Why Your Store Name Matters!
Your store name is a big part of your brand identity. It tells visitors who you are and what you sell. If you’re thinking about changing it, here are a few tips to make sure the new name:
- Reflects your brand’s personality
- Includes a keyword or two (for SEO)
- Is short, memorable, and easy to spell
For example:
Instead of “Lily & Co.” → try “Lily Home Essentials”
Instead of “GlowUp” → try “GlowUp Skincare Co.”
Adding relevant keywords can help your store appear in search results when customers are looking for products like yours.
How to Change Your Shopify Store Name?
Here’s how to update your Shopify store name in just a few clicks:
1. Log in to your Shopify admin
2. Click "Settings"
- You’ll find this at the bottom-left corner of your dashboard.
3. Go to "Store details"
- This is where your business information is stored.
4. Click the pencil icon next to your current store name
5. Enter your new store name
- Choose something that reflects your brand, products, or target audience.
6. Click "Save"
- And that’s it — your store name is officially updated!
Store Name vs. Domain Name: What’s the Difference?
| Feature | Store Name | Domain Name |
|---|---|---|
| Where it appears | Admin, invoices, emails | Browser URL, storefront |
| Easy to change? | ✅ Yes | ✅ Custom domain only |
| Affects branding? | ✅ Yes | ✅ Yes |
| Affects your .myshopify.com URL? | ❌ No | ❌ Cannot be changed |
How to Change Your Shopify Domain Name?
If you want to update your domain name as well, here are your options:
1. Change Your Primary Domain
If you’ve already purchased or connected a custom domain, you can set it as your primary domain:
- Go to Settings > Domains
- Choose or connect your new domain
- Set it as your primary domain
2. Buy a New Domain
If you don’t already have a domain:
- Go to Settings > Domains
- Click Buy new domain
- Search for your desired domain and follow the checkout steps.
3. Your .myshopify.com URL
Your original your-store-name.myshopify.com domain cannot be changed. It’s permanently set when you first create your store.
Pro tip: If you’re rebranding, just connect a custom domain and make it your primary. That way, the .myshopify.com URL will be hidden from customers.
Conclusion
Updating your Shopify store name is a common step for many merchants, especially during a rebrand or product shift. The good news? It’s quick and easy to do. With the insights shared in this post, you’re now equipped to make the change confidently — and you also have a better understanding of how your Shopify ID fits into the bigger picture.
