How to Create a Video Review Highlight Reel for Your eCommerce Store

Customer reviews are pure gold for your Shopify store. 

Reviews not only showcase the real-life experiences of your happy customers but also build trust with potential buyers. Think of it as word-of-mouth marketing on steroids.

Now, imagine taking those glowing reviews and showing those reviews on social media in the form of a video highlight reel.

This not only grabs attention but also boosts your credibility. 

People love watching videos – they’re engaging and easier to digest than reading through a wall of text.

Plus, seeing real customers talk about your products can make a huge difference in convincing new visitors to hit that “buy” button.

Use Fera to Collect Video Reviews

Fera makes it easy to collect, manage, and showcase customer reviews, including video testimonials. 

Ready to turn those reviews into a powerful marketing tool?

Let’s get into it!

What Is a Highlight Reel Video?

A highlight reel video is a short, engaging compilation of the best moments, reviews, or testimonials.

Think of it as a "greatest hits" collection, where you string together the most compelling parts of your video reviews to create a powerful story.

Example

For instance, a sports team might create a highlight reel showcasing their best plays of the season. Similarly, a conference could produce a video featuring key moments from various speakers. 

For eCommerce, a highlight reel can showcase customer reviews, demonstrating the value and satisfaction your product provides.

In the video below, you can see the Makeup Forever created a highlight reel from a fashion show that highlighted the makeup on different skin tones.

@makeupforever #HotFromTheRunway Find out more about the inspiration behind Lead MUA Adrien Pinault makeup looks for @amiparis FW24 show in the heart of Paris.   Video by Natali Blanco #MAKEUPFOREVER #PFW ♬ original sound - makeupforever

Benefits

For Shopify stores, using a highlight reel has several advantages

Boosts Credibility

A well-made reel can quickly convey trust and reliability.

Saves Time

Potential customers get to see the best reviews in one go, without scrolling through pages of text.

Increases Engagement

Videos are inherently more engaging than text, keeping viewers on your site longer.

Enhances User Experience

A highlight reel provides a visually appealing way to showcase feedback, making it easier for customers to understand and relate to the positive experiences of others.

What is the Point of Highlight Reels?

Building Trust

Seeing real customers talk about their positive experiences with your product builds authenticity and trust.

It's one thing to read a review, but seeing and hearing someone speak about their satisfaction makes it more believable and relatable.

Engaging Content

Videos capture attention more effectively than text. A well-crafted highlight reel can keep viewers engaged, providing a memorable way to learn about your products. 

People are more likely to watch a short video than read through multiple reviews, making it a more efficient way to convey your message.

Conversion Boost

Video testimonials can significantly increase conversion rates. When potential buyers see genuine, enthusiastic reviews from real people, they are more likely to trust your brand and make a purchase. 

Highlight reels condense the best reviews into a persuasive format, directly contributing to higher sales.

How Do You Make a Highlight Reel from UGC?

Collect Reviews

First you have to get the reviews!

Here's how to get more video reviews:

1. Ask At The Right Time

Request reviews when your customers are most satisfied, like right after a successful purchase or delivery. Use automated email follow-ups to prompt them at these key moments.

2. Make it Easy

Provide clear, simple instructions on how to record and submit a video review. Tools like Fera can streamline this process, making it easy for customers to share their experiences.

3. Incentivize

Offer small rewards or discounts for submitting video reviews. This can motivate more customers to participate.

4. Use Fera

Utilize Fera’s features to gather and manage video reviews efficiently. Fera can help automate requests and ensure you get high-quality submissions.

Example

@madladycom @kenia1rukundo showing off her fave looks right now 😍 do you have a favorite? 💕 #suitpants #outfitideas #ootd #pantsforwomen ♬ som original - Carsvgaa

Select the Best Clips

Okay, how you have the reviews, how do you know which clips to select for your video review highlight reel? 

Look for the following:

Authenticity

Choose clips that feel genuine and natural. Look for honest, heartfelt testimonials rather than overly polished ones.

Diversity

Ensure your highlight reel features a variety of customers. Different ages, genders, and backgrounds can make your reel more relatable and inclusive.

Impactful Messages

Select reviews that highlight different benefits of your product. This showcases a wide range of positive experiences and product features.

Editing and Compilation

You have your clips, but now you have to stitch them all together. What's the strategy here? Well, you should consider the following:

1. Keep it Short

Aim for a 1-2 minute reel. This is long enough to make an impact but short enough to keep viewers engaged.

2. Smooth Transitions

Use simple transitions to move from one clip to the next. This keeps the video flowing smoothly and maintains viewer interest.

3. Tools and Software

Use user-friendly video editing tools like iMovie, Canva, Adobe Premiere Rush, or Vizard to compile your clips. These tools offer basic editing functions that are perfect for creating a cohesive video.

Example

You don't have to have all video reviews to make a video compilation of reviews. Here is an cool example of a brand that made their photo reviews into a highlight reel

@whywedream I love that our jewelry brings our customers so much comfort and happiness❤️ #customjewelry #customerreviews ♬ All I Want (Slowed Down) - Kodaline

Add Branding Elements

Incorporate your brand’s visual identity throughout the video. This includes your logo, brand colors, and fonts.

1. Add an Intro and Outro

Start with a branded intro and end with a strong call to action. This helps reinforce your brand and guides viewers on what to do next.

2. Use Subtle Branding

Add your logo to the corner of the video and use brand colors for text overlays or background elements. This ensures your highlight reel feels professional and cohesive.

Using Fera to Simplify the Process

Fera is packed with features designed to make collecting and showcasing customer reviews a breeze.

Here’s what you can expect:

• Automated Review Requests: Send automated requests to customers after a purchase, making it easy to gather reviews without manual follow-up.
• Video Review Collection: Allow customers to submit video reviews directly through Fera, ensuring you get high-quality, authentic content.
• Review Widgets: Display reviews in customizable widgets on your site, including carousels and grids that can be easily embedded.

Many Shopify store owners have seen significant boosts in sales and customer trust by using Fera and you can be the next successful Shopify store to use Fera! 

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Wrapping Up

When you are creating video review highlight reels, be sure to keep these things in mind:

Keep it Short and Sweet

Aim for a highlight reel that is between 1 to 2 minutes long. This duration is long enough to make an impact but short enough to keep viewers’ attention. Focus on including only the most compelling and relevant clips.

Focus on Authenticity

Ensure that the reviews in your highlight reel feel genuine and relatable. Avoid overly scripted or polished testimonials. Authenticity resonates more with viewers and builds trust.

Update Regularly

Keep your content fresh by regularly updating your highlight reel with new reviews.

This not only provides a steady stream of new content but also shows potential customers that your products consistently receive positive feedback. Regular updates can keep your audience engaged and coming back to see what’s new.

That's it for now and happy selling!