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Published by: Joy Pak

Arabesque Stencils sells special stencils, all designed and made in the UK. The self-adhesive vinyl stencils are designed to be practical, easy to use, reusable, long lasting, and above all - beautiful.

The owner of Arabesque Stencils , Darren Falkingham, shares the inspiration behind launching the company.

“When we launched Arabesque Stencils in 2020, it was because we couldn't find high quality reusable self-adhesive stencils in the UK. We tested so many - from right around the world - and we began importing the very best ones.

Can you believe, our two main suppliers were from... Russia and Ukraine. Just a year after starting up, our suppliers were pretty much gone.
​So, we got to work. We committed to designing and producing our own stencils. We researched materials, invested in cutting machines and software - and we now design and make our stencils here in South Yorkshire.
And guess what? We've also been able to increase the quality, and add fantastic new features to make your creative crafting easier and more enjoyable.”

The company is driven on three key principles: quality, performance, and value. This resulted in just one range of stencils but also two, catering to customers who are looking for high adhesive and low adhesive stencils.

Arabesque Stencils is using Fera with Wix to display reviews, testimonials, and to collect user-generated content through photos and videos. This has resulted in the company receiving over 500 reviews within six months.

Arabesque Stencils - Fera - Case Study - Blog

Q: How did you learn about Fera?

“I was looking for a customer review platform that would integrate easily with Wix.”

Q: What were a couple of challenges you were trying to solve before using Fera? What were the major pain points of your process prior to using Fera?

“Before using Fera, one of the challenges I had was understanding how to implement the Google Reviews code into Wix. I continued to fail. ”

Q: Can you describe why you decided to move forward with Fera?

“I found Fera after failing to get Google Reviews to work with Wix. Fera's simple integration with Wix while also giving control over the style and appearance of reviews was a huge relief.”

Q: How long have you been using Fera?

“I’ve been using Fera for six months.”

Q: How has Fera helped Arabesque Stencils achieve its objectives?

“Our products are very niche, new, and unique. This means that people need to quickly understand how they are different, and how they can be used. Fera reviews, along with our customer's own photos, are a fantastic way to both reassure new customers, and to demonstrate what can be created with our stencils. The relationship with the customer is enhanced too, as they spend the time to write the reviews and let us know that we're doing something right!”

Q: What, if any, future plans do you have in terms of using Fera?

“We will continue using Fera for both product and company reviews - our customers seem to really like leaving reviews, and we now have well over 500 reviews, many with real customer photos of the art that they have created."

Arabesque Stencils - Fera - Case Study - Blog - review

If you want to know more about Arabesque Stencils or check out their products, you can visit their website here.

If you are a business owner and looking to showcase beautiful reviews and automate the review collection process for your online store, visit Fera and start a free 14-day trial.

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