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Published by: Akilah Ghann

In the dynamic world of eCommerce, where every click can lead to a conversion, the importance of product reviews cannot be overstated.

Reviews are pivotal in building trust, credibility and authenticity for your brand.

But not all review apps are created equal.

Today, we're comparing two well-rated apps in the product review arena: Fera Product Reviews and Ali Reviews - Product Reviews.

Both platforms promise to elevate your customer's experience, but which one truly delivers?

We're peeling back the layers, comparing features, functionalities, and integrations to see how Fera stands tall in this face-off.

Join us as we uncover the strengths that make Fera Product Reviews the ultimate choice for your eCommerce needs.

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Get The Features You Need

Importing reviews, sending out automatic review requests & follow up emails, and moderating your reviews are a must for any eCommerce business owner, and now so is being able to collect photo and video reviews.

Ali Reviews allows you to import reviews via spreadsheet, bulk import via Zopi, or import 30 reviews/mo from AliExpress.

You can set up automatic review requests but it is only based on the fulfillment date, so you will have to estimate your delivery time in order to send the email when your customer receives their order.

You also are not able to send automated follow up emails or show more than 1 photo per review.

Fera doesn’t limit the amount of reviews you can import and allows you to import reviews straight from your past reviews app; they also have an AliExpress integration that makes it easy to import those reviews!

When you set up an automatic review request, you can schedule the emails to send out upon delivery.

You are able to add/import up to 100MB of photo and video reviews.

Get The Features You Need

Review Moderation

Last year, Fera introduced their AI Moderation feature.

This feature allows you to reply to reviews and moderate them.

By default positive reviews are moderated immediately, negative reviews are moderated after 14 days, and reviews with photos and videos are moderated after 1 day.

Ali Reviews unfortunately, doesn’t allow you to reply to reviews unless you are on the Essential Plan ($19.99/mo) or higher.

Functionality and User Experience


Ali Reviews does allow for customization when it comes to the appearance of your emails, customizing your widgets, and removing the Ali Reviews logo; but this is once again only available to businesses who have the Essential plan or higher.

With Fera, you have the ability to customize your review request emails, widgets, and remove our branding, no matter what plan you’re on!


Incentives are an amazing way to increase your customer reviews and reward your customers for taking the time to write you a review, so being able to offer them within a product reviews app is important.

In Fera’s incentive section, you are able to easily manage all of your incentives, whether they be loyalty points, discounts, or cash-back (Shopify only).

Ali Reviews only offers discount coupons.


Both Ali Reviews and Fera support 3rd party app integrations.

Ali Reviews has 14 app integrations that it supports under three categories:

  • Store design
  • Navigation & search
  • Customer engagement

Fera has over 43 app integrations, with categories such as:

  • Automation
  • Loyalty
  • SEO
  • And more!

Fera is also supported on BigCommerce and Wix, not just Shopify.


Pricing and Value

Both Fera and Ali Reviews have a free trial (14 days for Fera & 7 days for Ali Reviews), a free plan, and their lowest paid plans start at about the same amount.

No matter which way you look at it, Fera Product Reviews is the better choice when it comes to value for money.

For $9/month, you get:

  • Add/import unlimited reviews
  • Photos & videos
  • Content approval
  • Customization
  • And more!

Features and functionalities that you don’t get with Ali Review's Starter plan ($9.90/month).

Quick Comparison Reference

Fera ($9/month) AliReviews ($9.90/month)
Manage Reviews
Photo Reviews
Video Reviews
Reviews & Testimonials (Import)
Facebook/Google Reviews Sync
Shopper Verification 
Product Groups 
Show Reviews
Active Widget(s)
Widget Customization 
Ratings in Search Results 
Grow Reviews
Automatic Review Requests  ❌* (manual)
Incentives (Discount | Loyalty Points | Cash-back) | ✅ | ✅
Ongoing Review Requests 
Message Customization 
Multi-tier Rewards 
Integrations ✅*
MultiLanguage Support
Live (Chat) Support

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

What Customers Are Saying

As we all know, reviews are important.

This is true for eCommerce apps as well, so let’s see what people are saying about Fera and Ali Reviews.

Fera Product Reviews | 4.9⭐ | 5,450+ Reviews

Fera Reviews

Fera Product Reviews has 4,450+ reviews with an average rating of 4.9 stars.

With a majority of reviews being 5 stars, customers say that they love Fera’s:

  • The pricing
  • Customization options
  • Amazing features and tools
  • First-class customer support

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.

Ali Reviews - Product Reviews | 4.9⭐ | 13,990+ Reviews

Ali Reviews - Product Reviews

Ali Reviews has more than 13,990 reviews and an average rating of 4.9 stars, with many of the reviews are positive.

The negative feedback for Ali Reviews tend to regard:

  • The price
  • The amount of features in the Free plan
  • No ability to moderate reviews

Frequently Asked Questions

How much does AliReviews cost?

AliReviews has a free plan and three paid plans, the lowest starting at $9.90/mo and goes up to $49.90/mo.

How does AliReviews work?

AliReviews collects product reviews on your behalf from customers and helps you to show and manage those reviews in order to assist you in building trust with your customers.

Does Ali Reviews have a free plan?

They do. Within this free plan, you can have 5 reviews per product, if you want to collect photo reviews, you will have to go to a paid plan.

Frequently Asked Questions

Make the Move to Fera!

Accelerate toward Fera Product Reviews and get access to unique features and reliable performance.

To make things even more straightforward, you can transfer reviews from Ali Reviews in just a few steps.

Note: Make sure that you have the CSV file from Ali Reviews. You can contact their support to acquire it.
  1. Go to your Fera dashboard and select the “Reviews” tab.
  2. Click on the “+ Add Reviews” button and select “Import or Sync”
  3. Press the CSV option and upload the file
  4. Once the upload is done click the “Start Import” button
  5. You will be able to see all of your reviews after the import process is done!

Beautiful, simple reviews for your site

Easily collect, show & grow customer reviews, photos & videos for your business.


As we've navigated through the intricate features, functionalities, and integrations of both Fera Product Reviews and Ali Reviews, it's clear that choosing the right review platform can profoundly impact your eCommerce business.

Fera stands out not just for its comprehensive feature set but for its commitment to enhancing user experience, providing actionable insights, and offering robust support.

By empowering merchants with tools tailored for growth and customer engagement, Fera positions itself as not just a tool, but a partner in your eCommerce journey.

Whether you're scaling up or just starting, aligning with a platform that resonates with your brand's voice and vision is crucial, and Fera Product Reviews might just be the perfect match.

*All information is based on the Shopify app store listings as of January 2024.

What are you waiting for?

> 90% of shoppers see reviews before buying. Make sure what they see gets them to a YES.

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