Published by: Fera Team

eCommerce businesses have a lot of options when it comes to marketing.

But with so many choices, it can be hard to know where to start or what will work best for your business.

The good news is that there are a few tried and true marketing channels that have proven to be effective for e-commerce businesses time and time again.

A good marketing strategy, though, will include a mix of different channels.
If you’re just getting started, you should focus on a few key channels that will have the biggest impact.

Depending on your business goals, budget, and target audience, one or more of the following marketing channels may be a good fit for your e-commerce business.

Marketing Channels eCommerce Businesses Can Leverage

Any eCommerce business looking to boost their sales and reach a wider audience should consider leveraging a few different types of marketing channels.

In this blog post, we'll explore:

What is a Marketing Channel?

A marketing channel is a medium that businesses use to reach their target market.

Marketing channels can be traditional, like television or radio advertisements, or digital, like content marketing or social media marketing.

There are many different types of marketing channels, and each has its own advantages and disadvantages.

The best marketing mix for your business will depend on your products, your target market, your budget, and your business goals.

Some businesses focus on just one or two marketing channels, while others use a mix of several different channels.

There’s no right or wrong answer – it all depends on what works best for your business.

Leverage Online Marketing

Organic traffic from search engines

Search engine optimization (SEO) means optimizing your website and content to rank higher on search engine results pages (SERPs).

Organic traffic from SEO is one of the most effective marketing channels for e-commerce businesses.

Organic traffic is free, which makes it especially attractive for small businesses with limited budgets. And, once you start getting results from SEO, it can be a long-term source of traffic and leads.

To get started with SEO, you need to understand how search engines work and what people are searching for.

From there, you can optimize your site architecture, content, and on-page elements like titles, metatags, and anchor text to improve your rankings.

Search Engine Traffic

In addition to organic traffic from SEO, you can also get traffic from paid search ads.

Paid search ads, like Google Shopping ads, are the sponsored results you see at the top of SERPs.

Paid search is a great way to get immediate results and it can be highly targeted. You can use paid search to target people who are searching for products or services like yours.

You need to choose the right keywords and create effective ad campaigns to get results from paid searches.

But, if done correctly, paid search can be a great way to quickly generate leads and sales.

Social media traffic

Social media is one of the most popular marketing channels for e-commerce businesses.

And it’s no wonder why: there are over 3 billion active social media users worldwide!

Social media provides a way to connect with potential and current customers, build relationships, and create brand advocates.

You can use social media to share your brand’s story, promote your products or services, and drive traffic back to your website.

The most important step in social media marketing is to choose the right platform for your business.

Then, you can create engaging content, run ads, and interact with your audience.

Social Media Traffic

Email marketing

Email marketing is another popular marketing channel for e-commerce businesses.

With a high return on investment (ROI) of 4400%, it’s one of the most effective ways to reach and engage your target audience.

Email marketing allows you to stay in touch with your customers and build long-term relationships.

You can use email marketing to reengage customers, promote new products, request reviews, drive traffic to your website or online store, or simply keep your customers up-to-date on what’s going on with your business.

Once you build a list of subscribers, you can send them regular updates, coupons, and other offers.

You can create engaging email campaigns and automate your emails to save time.

Content marketing

Content marketing is a form of marketing that focuses on creating and distributing valuable content to attract and retain customers.

Content marketing can take many different forms, such as blog posts, e-books, infographics, videos, and more. It’s an effective way to drive traffic and engagement while also building trust and relationships with your audience.

To optimize your website and drive sales, the best eCommerce companies are using content marketing to attract and engage customers.

As soon as you understand what kinds of content your audience wants and needs, you can start with content marketing.

Then, you can start creating engaging and informative content that will help you achieve your business goals.

Content Marketing

Referral traffic

Referral traffic occurs when people click on a link from another website or blog to yours. It’s a powerful marketing channel because it means that someone else is recommending your site to their audience.

This strategy is beneficial because it can help you reach a new audience, and it’s completely free!

All you need to do is create great content and reach out to other websites or blogs in your industry to ask for a link.

When you get a referral link, it will send targeted traffic to your website, which can lead to more customers and sales.

The only thing you need is to create high-quality content that other people will want to link to.

Once you have some great content, reach out to other websites or blogs in your industry and ask for a link. You can also submit your website to directories and search engines, which can help increase your referral traffic.

Reaching out to influencers and asking them to promote your content is also a form of referral traffic.

Affiliate marketing

Affiliate marketing is a type of performance-based marketing where an affiliate is rewarded for promoting a merchant’s product or service.

The affiliate can be compensated in a number of ways, such as commission, pay per click (PPC), or pay per sale (CPS).

Affiliate marketing is a great way to drive sales, and it’s often used by e-commerce businesses.

By partnering with affiliates, you can reach a larger audience and generate more sales. And, since it’s performance-based, you only have to pay when results are generated.

To develop an efficient affiliate marketing strategy, identify the products or services that you want to promote and find affiliates that are a good fit for your brand.

Then, you can create attractive offers and run campaigns to generate more sales.

Best Marketing Channels
Photo by on Unsplash

Paid advertising is a form of marketing where you pay to have your ads placed on another website or blog.

While paid advertising can be expensive, it can be worth the investment if you’re targeting a large audience or trying to achieve a specific business goal.

To get started with paid advertising, choose the platform (or platforms) that you want to advertise on. Then, create your ad campaign and target your audience. You can use a variety of targeting options, such as location, age, interests, and more.

Once your campaign is live, you’ll start paying for each click or impression that your ad receives.

Direct-mail marketing

Direct-mail marketing is a type of offline marketing where businesses send physical letters or postcards to their target customers.

While direct mail can be costly, it can also be an effective way to reach your target audience. And, with the right offer and creative design, you can increase your response rate and generate more sales.

All you need to do is to create a list of potential customers. Then, you’ll need to create a compelling offer and design your mailer.

Once you have everything ready, you can start mailing out your campaign.

When creating your direct mail campaign, make sure to test different creative designs and offers to see what works best.

Direct-Mail Marketing

Public Relations

Finally, public relations (PR) is a form of marketing that focuses on creating a positive image for your company.

PR can help you build relationships with journalists and other influencers, which can result in free publicity.

Since PR is all about building relationships, it can be a great way to connect with your target audience and create a more personal connection.

If you want to get started with PR, you can reach out to journalists and other influencers in your industry. You can also submit press releases or write articles for trade publications.

When done correctly, PR can be an effective way to build brand awareness and generate more sales.

How to Choose the Best Marketing Channels for Your Business

Now that you know the different types of marketing channels, it’s time to choose the best ones for your business.

To do this, you need to consider your business goals and objectives. Then, you can identify the marketing channels that will help you achieve those goals.

Here are a few things to keep in mind when choosing the best marketing channels for you:

  • Consider your target audience: Who are you trying to reach?
  • Consider your budget: How much can you afford to spend on marketing?
  • Consider your resources: Do you have the time and human resources to handle a specific marketing channel?
  • Consider your business goals: What are you trying to achieve with your marketing efforts?

Once you’ve considered all of these factors, you can start narrowing down your options. And, from there, you can choose the best marketing channels for your business.

Choose the Best Marketing Channel


These are some of the best marketing channels for e-commerce businesses. By using these strategies, you can reach a larger audience, generate more traffic, and increase sales.

When choosing a marketing strategy, you must consider your budget, target audience, and business goals.

Considering these factors, you can select the best marketing channels for your e-commerce business.

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