Beards & Beyond is a family-owned men’s personal and grooming brand rooted in Maryland. As a husband-and-wife team, they’ve dedicated their time to develop a brand that provides care for every man and creates grooming essentials that nourish and maintain beards, hair, and skin.
LaTia Crockett, CEO and Brand Director of Beards & Beyond shares the inspiration behind the brand and their mission.
“We started with a simple mission: to provide exceptional care for every man. What began as a dream within our family has grown into a thriving community that values quality, authenticity, and connection.
We understand the battles many men face—self-esteem issues, anxiety, and a search for purpose. That’s why our products are designed not only to nourish your beard and skin, but to nourish your soul. We want to be a reminder that you are seen, you are loved, and you are capable of greatness.
We use the finest natural ingredients, ensuring that your grooming routine is both luxurious and effective. Our products are designed to meet the needs of all hair and skin types, offering tailored solutions for every individual. We’re committed to building a supportive community where every customer is valued. Your feedback is our inspiration.”
Beards & Beyond
is using Fera
with Wix
to display reviews, testimonials, and to collect user-generated content through photos and videos. This has resulted in the company receiving hundreds of reviews and a whopping 5.0 star rating. Their carefully crafted products have surely left their customers happy.
Q: How did you learn about Fera?
“I came across Fera while researching tools to enhance customer service experience and reviews on our e-commerce website. It stood out from other product review applications due to its simplicity of integration and useful features.”
Q: What were a couple of challenges you were trying to solve before using Fera?
“Before using Fera, I struggled to keep customers engaged, and build trust in our brand. My visitors were hesitant to make a purchase without seeing real time reviews or social proof. Manually gathering and displaying reviews was time- consuming and inefficient. I could not scale my efforts effectively.”
Q: What factors were you taking into consideration when looking for a product reviews application?
“To put it simply; cost-effectiveness, insights and analysis, ease of use and integration.”
Q: How has helped your company achieve its objectives?
“Fera has increased and simplified my customer engagement process for collecting and displaying customer feedback which has saved a lot of time and has allowed authentic testimonials to resonate with new buyers. We are looking forward to utilizing more features in the year 2025.”
Beards & Beyond has set up a flow within the Fera application so that customers are automatically sent a request to leave a review (including photos and videos) after 21 days of making their order. This has resulted in an average email open rate of 47%.
With the Product Reviews widget enabled,
- Customers are able to see a verified badge - this badge represents that the customers who have left a review has indeed purchased this product. Here at Fera, we want to ensure review authenticity for new shoppers, fostering trust and minimizing bias.
- Beard & Beyond is able to engage with the reviews by responding to them. You can personalize the response and it shows that you care about the customers feedback.
Q: Are there any specific features you wish to see on Fera?
“We’d like to see features such as multi-language and automated translations for international markets.”
Q: Do you have any advice for other users or those looking to use it?
“Understanding your business goals-clearly define what you want to achieve with Fera, whether it’s boosting sales, increasing trust, or improving customer engagement. This will help you focus on the right features. Fera is a great additional application for your business needs.”
If you want to know more about Beard & Beyond or check out their products, you can visit their website here .
If you are an business owner and looking to showcase beautiful reviews and automate the review collection process for your online store, visit Fera and start a free 14-day trial.
