Seafood Boss is based in Beckenham, South London in the United Kingdom and specializes in Western style seafood boils.
We meet Jo Francis, the Director at Seafood Boss , who tells us more about the inspiration behind the brand and offering the best possible seafood experience.
“Seafood Boss is all about bringing people together to enjoy delicious shellfish. We’ve got incredible seafood platters that will make everyone smile and create memories you’ll want to hold onto. Inspired by the seafood boils of the southern USA, we cook our shellfish fresh to lock in the incredible flavor from lobster, shrimp, and crab.
Then it’s up to your preferences! We can drench your seafood in sauces such as Cajun sauce and tasty sides such as corn, potatoes, and eggs, and deliver it piping hot if located in South London or in a chilled box anywhere in the UK.”
Seafood Boss is using Fera with Shopify for automatic review collection and to display reviews through various widgets. This has resulted in the company increasing their monthly review count by 45%.
Q: What were a couple of challenges you were trying to solve before using Fera?
“Prior to Fera, I struggled to showcase customer reviews effectively. Building trust and converting potential customers into buyers was challenging because I lacked a streamlined way to highlight the positive feedback Seafood Boss was receiving. Gathering and displaying reviews felt disorganized and time-consuming. I had no automated system in place to encourage customers to leave reviews or manage them in a visually appealing way, which hindered the growth of my online presence.”
Q: What other strategies did you try in order to address those issues before using Fera?
“I personally reached out to customers via email and social media, asking for feedback and reviews. However, this was inconsistent and often did not yield the desired response rate.”
Q: Have you utilized other product reviews applications for your website? If not, what made you proceed with utilizing Fera?
“I hadn’t tried other review platforms before Fera, but I researched several alternatives and decided on Fera for a few key reasons. Fera’s platform was incredibly intuitive and straightforward to set up, saving me time and reducing stress compared to other options that seemed overly complex. Fera’s ability to tailor review displays to match the Seafood Boss brand aesthetic was a standout feature. It allowed me to integrate reviews seamlessly into my website.”
Q: How are you using Fera?
“My store operates on Shopify, which integrates seamlessly with Fera. The app fits naturally into Shopify’s ecosystem, making it easy to manage my website and reviews in one place. I use a review carousel widget which showcases customer reviews prominently on my homepage, building social proof and encouraging new visitors to place orders.
I use a widget that allows customers to upload images of their seafood boil experiences, which creates a vibrant and authentic gallery of my product in action. Star rating badges appear across my product pages, reinforcing trust.”
Q: How has Fera helped Seafood Boss achieve its objectives?
“Fera has played a crucial role in helping Seafood Boss build customer trust, streamline our review process, and increase sales. Here’s a breakdown of the benefits:
Increased Customer Trust and Engagement:
Before using Fera, we had limited visibility of customer feedback, which made it harder to build trust with new visitors. Since integrating Fera, we’ve seen a significant uptick in positive reviews and customer engagement. The review carousel and photo uploads have helped showcase real experiences with our products, which strengthens our brand credibility. This transparency has boosted consumer confidence in purchasing from us.
Increased Review Volume: Since we began using Fera, our monthly review count has increased by 45%. We now regularly receive reviews each month, compared to just a few on an inconsistent basis before Fera. This consistent flow of feedback makes us appear more established and reliable to new customers.
Trust is essential in the food industry, especially when selling online. By showcasing reviews, especially those with photos, we’ve seen an increase in conversions on product pages. Customers are more likely to purchase when they can see positive experiences from others.
Boost in Sales: We’ve also experienced an increase in monthly sales since integrating Fera. The enhanced social proof and higher review volume have had a noticeable impact on sales, as customers feel more confident in their purchasing decision.
Thanks to review reminders and customer engagement, we’ve seen an 18% rise in repeat purchases. Customers feel valued and more likely to return when they see us actively gathering and responding to feedback.”
Q: What, if any, future plans do you have in terms of using Fera?
“As Seafood Boss continues to grow, I plan to expand the ways we use Fera to further streamline our customer experience and marketing efforts. In particular, I hope to expand product review requests. We’re currently focusing on our core products, but as we introduce new items like Frozen Seafood Boil Packs, I plan to use Fera to encourage customers to leave reviews for these new products.
In the future, I’d like to integrate a loyalty program with Fera’s review requests. This will help us incentivise repeat customers and engage them further with our brand, offering rewards for leaving reviews or for frequent purchases.
For anyone considering or already using Fera, my advice would be: Take full advantage of Fera’s customisable widgets and review request emails. Personalising these elements ensures they align with your brand and resonate with customers. The more specific and personalised your communication, the more likely customers are to respond positively.”
If you want to know more about Seafood Boss and get a delicious seafood boil delivered to your home, you can visit their website here .
If you are an business owner and looking to showcase beautiful reviews and automate the review collection process for your online store, visit Fera and start a free 14-day trial.
