Traditional marketing has its uses, but as more and more of our shopping goes online, eCommerce businesses need to find other ways to marketing to their customers!
As many of us know, social media use is booming. Most businesses (not just eCommerce) are using Facebook, Instagram, Twitter, Snapchat, or TikTok to market products and services.
So how does your brand reach its customers but also convert them?
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What is Influencer Marketing?
Before we begin let's get the definitions out of the way.
Influencer marketing is a strategy that uses 'influencers' to push a brand or store's message to the audience.
These are people who are typically related to or tied to your market somehow. So, if you were a makeup brand you might use an influencer like James Charles or Jeffree Star to push your product(s) and/or service(s).
Most people in the makeup community know these two, and they are deeply connected amongst the makeup world already.
Boost Your Brand's Awareness
People like to know their fave celebrities or people are using your product.
Especially if they're in the community your brand is a part of or related to. We tend to trust the opinions of these kinds of people. In our eyes they're almost like experts.
Get the Trust of Your Audience
You can gain your audience's trust by using influencers they know or like.
You can foster authenticity this way and boost your brand awareness.
If an influencer is promoting you and using your product people overcome their fear of online shopping a bit more and tend to trust your online store that much more.
Improve Clicks, SEO, and Cart Abandonment
Having influencers promoting your stuff can actually help improve some important metrics for you.
They can boost the number of clicks to your site, the time spent on your site by customers, and even your cart abandonment rates and SEO. Influencers tend to have a lot of followers and by posting your site link his can help increase clicks in the eyes of Google.
This in turn improves your ranking on search engines which will continue to help your store in the long run. Visitors may also checkout your site longer or share the influencer post or link with a friend.
This social sharing will boost your sales as well.
With a trusted face or person backing you, your site will see less cart abandonments and in turn higher revenue!
Where can I Use Influencers?
Influencer marketing can work on any social media.
The most popular for images is Instagram.
Videos can be shared as well, but they tend to be better on a platform like Facebook.
Wordier content is better hosted on something like Twitter even.
Livestreams may also be the way to go for you.
A lot of brands are partnering with gaming live streamers and having them promote their product in a brand deal. How many times have you seen gamers sitting in branded game chairs, or drinking something like Red Bull?
It's small things like this that subconsciously push the products to your users.
If they see their favorite influencer drinking Red Bull all the time, then they they're more likely to buy it or try it out.
Influencer marketing can be an affordable way to market your brand. Not only can you choose influencers who most align to your brand, but it is also more engaging than traditional marketing strategies!
If you want to learn more about influencer marketing, check out our Influencer Marketing 101 video.