When your customers have the option to choose between your company and your competition’s for a particular product or service reviews can be the deciding factor!
Stats show that reviews provided by other customers can make a huge difference in the overall purchase decision.
If you don't really believe this, just think about the last time you picked a restaurant or a clothing brand.
Odds are you probably searched for them on the internet to see their customer reviews, and at least a small part of your choice was based on what other users had to say about each option you were considering.
89% of people trust customer reviews as much as personal suggestions from friends or family members.
That’s because you perceive the reviews as votes of confidence from other customers who purchased the same product or service.
Beautiful, simple reviews for your site
Easily collect, show & grow customer reviews, photos & videos for your business.1. Adds Social Proof to Your Website
When you get a new customer that is visiting your site and doesn't know about your business or the product and services you offer, they’ll need some kind of assurance that your products or services are worth checking out.
Social Proof Shows That You are Trustworthy
Showing proof to future buyers that you're a trustworthy brand is a lot more powerful than just telling them.
Adding a customer review widget on your Wix store will present all of the reviews that your previous customers left and the average rating of those reviews!
2. Boosts Sales
As we've already mentioned, buyers are more prone to purchase something that has a couple of reviews rather than getting something that has no reviews at all.
For instance, if a potential buyer is searching for a particular product or service and then
a) comes across your company that has a highly positive response from previous customers and
b) a competitor with less or no reviews at all
they will surely trust your product or service more.
The Stats on Reviews Don’t Lie
93% of the buyers have stated that online reviews influence their buying decisions, and
90% of those buyers actively read them before investing in anything online
Reviews Encourage More Reviews
Furthermore, customer reviews can generate even more reviews.
When the buyers see that there are a ton of reviews about the product or service, they are more likely to share their own experience as well.
So, by reading these facts, you can see how vital these customer reviews can be in boosting the conversions and revenue for your business through the website.
3. Customers Do the Marketing for You
If you're in the eCommerce world and want to achieve success without having to pay for any promotion, then positive online reviews can significantly help you.
They can even offer your business more benefits than a regular marketing request.
In a nutshell, reviews act as micro–marketing requests that will continue working in your favor long after they have been posted.
4. Offers Room for Improvement
Reviews, either positive or negative, are always helpful for your business growth.
You can use the positive customer reviews as motivation to keep going on your journey, and the bad or negative reviews as a powerful lesson.
Negative Reviews Show You Where to Improve
Suppose you address the negative customer reviews earlier and work towards improving the problems, you’ll find the solution and resolve it quickly and efficiently before any other customer experiences the same problem.
In addition, as an online store owner, you can respond to reviews and form an impression that your business respects and cares for the customers.
This way, you will be building trust and credibility for your brand's name.
5. Improves Search Rankings
Customer reviews are the most popular way to enhance eCommerce search rankings in local search engines.
Google Loves Showing Off Reviews
The most popular search engine, Google, will automatically receive the updated content, and this will help your business rank well. If buyers are happy with the product or service you offer, this will reflect in the form of reviews.
And Google will reward you for customer happiness with better rankings.
That’s because Google likes what customers love!
How To Get Star Ratings To Show Up In Google Search Results
Are you interested in learning how to get rich star snippets on your website when it shows up in search results?
If yes, then watch this video!
Beautiful, simple reviews for your site
Easily collect, show & grow customer reviews, photos & videos for your business.6. Enhances Customer Loyalty
Did you know letting your buyers write a review can not only validate their voice but also build a long-lasting relationship?
All the customers that will take the time to write their opinion about the product or service they've purchased will probably be faithful to your brand and would essentially come back to you over and over again.
7. Builds Brand Awareness
Not only will having reviews on your Wix website help buyers in their purchasing decision, but they can also increase digital exposure and brand awareness.
When the buyers come across some of the customer reviews on your website, it will motivate them to promote your company on some of their social media networks.
This can significantly support your long-term as well as short-term goals.
8. Develops a Close Relationship With Customers
With the help of customer reviews, you will stay connected with the customers and know their opinion.
Reviews Create Transparency
These reviews will offer transparency between the buyers and the company, which can lead to a stronger brand image.
Also, this will assist in improving your relationships with your customers and even potential buyers.
Beautiful, simple reviews for your site
Easily collect, show & grow customer reviews, photos & videos for your business.Conclusion
We’ve come to the end of this comprehensive guide!
Customer reviews are undoubtedly here to stay, and the longer you wait to collect them and display them, the more you lose.
It is also one of the best and the most straightforward ways to add social proof to your Wix website.
As we stated, reviews have the power to gain customer trust and encourage people to interact with your company.
If you have any questions or experience any problems with the step-by-step guide, you can immediately contact our customer support.
We're are always willing to assist users and find a solution as fast as possible.
