Published by: Fera Team

Breaking news!

Fera now syncs all your product ratings and review counts to the Shopify standard Metafields!

But what does that mean for your store?

It means you can customize and manage product reviews, average ratings, and review counts in your store.

For example, you can place a product's average rating and the total number of reviews anywhere you please on your product page.

You don’t have to use a widget from Fera to display your product reviews. You can use Metafields, and Fera will display the information that is in your dashboard.

Here’s an example of what we mean

metafields for shopify

What are the Shopify Metafields for Product Reviews and Ratings?

Product rating

  • Reserved namespace and key: {{ product.metafields.reviews.rating.value }}
  • What it does: This Metafield shows the average rating for a product or variant. Fera will write to this standard metafield and update this standard metafield whenever a product’s rating has changed.

Product rating count

  • Reserved namespace and key: {{ product.metafields.reviews.rating_count }}
  • What it does: This metafield shows the total number of ratings for a product or variant. Fera will write to this standard metafield and update this standard metafield whenever a product’s rating has been added or deleted.

How to add Fera ratings into your rich snippet product schema

When you use Fera, you don’t need to worry about getting your star ratings to show up in Google we automatically detect your store's rich snippets and add rating information to the valid product schema.

Get more SEO traffic through Google's Rich Results and Rich Snippets

json-ld for seo and fera

We've partnered with JSON-LD for SEO to help you get SEO traffic through Google's Rich Results and Rich Snippets.

As long as you have both Fera and JSON-LD for SEO installed on your store, you’ll be able to

  • Earn more qualified traffic which will boost your conversion rates
  • Improve your search click-through rates, even with lower rankings
  • Attract customer's attention (and wallets)
  • Instantly connect hundreds of fields needed for Google Rich Results, Google Rich Snippets, and Google Merchant Center (Google Shopping Tab, Google Ads, YouTube Shopping)
  • Safely and effectively get Rich Results for your Shopify store
  • ..and more!

Need more info on Metafields?

Want a free Structured data audit?

Contact Ilana Davis to get your free structured data audit for your Shopify store

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