When William McClurg launched A90 Shop, he wasn't a career entrepreneur, he was an ultrasound tech with an idea.
"Launched at my mother's kitchen table in December 2020. Headquartered in Vegas. Went from an ultrasound tech to e-commerce business owner in 3 months. Quit my job and never looked back. 1.3M our first year, now at 5. The sky is the limit and FERA was a big part of our scale plan."
A90 Shop offers a wide selection of MKV Supra products, with a focus on quality and variety. For a store built around enthusiast cars, trust matters: shoppers want to know that parts fit, perform, and come from a seller who knows the platform.
The Challenge
A90 Shop runs on Wix, and early on, William hit the limits of what the platform could do on its own.
"Had no idea what to do. We were limited. Fera made it easy. A simple plug in did it all."
Why Fera?
For William, Fera wasn’t about one single feature, it was about strengthening the whole storefront at once. A90 Shop uses Fera's collection ratings, product detail ratings, and product reviews widget, so star ratings and customer feedback appear at every step of the shopping journey, from browsing a collection to reading a product page.
"Improving Google store value, brand value, and providing boosts to our Google listings and AdWords accounts."
He never felt the need to shop around for alternatives.
"I have not, not even aware of any others. Never needed to look after I found you."
The Results
Two-plus years in, A90 Shop has collected more than 1,000 reviews, and around 500 of them include photos or videos.
For a product category where buyers want to see parts installed and in use, the customer media gives new shoppers a closer look than text alone.
"I'd be happy to pull data, limited time at the moment. Sales have increased, product recognition has increased. It helps give us shareable social media content also."
Looking Ahead
William's focus now is on where the partnership goes next.
"Can't wait to add it to our other sites. Definitely would recommend. It accomplishes so many of our small goals to improve our big picture."
