Published by: Fera Team

If you have a Wix store, you need to build trust with your customers, and one of the best ways to do that is with an Average Product Rating Badge.

Do you need an average rating badge on your Wix store?

About 57% of consumers will only use a business with an average rating of 4 or more stars (Bright Local).

Not only that, but 72% of customers won’t take any action until they read reviews about your business.

People that stop by your Wix store don't feel like they can trust you or your products if you don't have any reviews!

Reviews provide valuable information

Having average ratings and product reviews on your Wix store benefits you and your shoppers in so many ways:

  • Showing an average rating on your store gives your shoppers quick information to make purchase decisions.
  • Average ratings provide you and your team with feedback on products that you can use to make changes.

Average star rating badges help with SEO

Google Ratings Average Rating Badge

As a Wix store owner, you know that SEO is time-intensive!

When you use Fera's review widgets your SEO will improve.

Using Fera for your reviews will ensure that they appear in Google search results and in other search engines.

Here's why that matters for your Wix website:

  • Having more than 50 reviews will allow you to appear in Google Shopping.
  • Collecting reviews on a regular basis gives Google fresh content! When Google sees people interacting with your store, you'll be rewarded.
  • Showing reviews on your Wix site enables you to earn rich snippets on search. 
  • More reviews means a higher click-through rate to your website!

Reviews build trust

Average ratings show customers proof that you sell quality products and that your Wix store is safe to buy from.

When shoppers feel safe buying from you, you'll see an improvement in your conversion rates and overall sales.

What is an average star rating badge?

An average star rating badge is a widget that shows shoppers a badge with the number of reviews and average rating of a product or service.

 Here is what one looks like on your site:

average rating badge in shopify

How can you add an average product rating badge to your Wix store?

How To Add An Average Product Rating Badge To Your Wix Website

There are two places for you to add an average start rating badge

  1. Product Page
  2. Collection Page

How to add product rating stars to your product pages

  1. Navigate to the Widget section in the left-hand menu.
  2. Click the + New Widget button or the + Add Widget section in the drop-down.
  3. Choose the Ratings widget.
  4. Select Product Ratings.
  5. Customize your widget.
  6. Click Launch or Save Draft.

How to show product ratings in your collection pages

  1. Navigate to the Widget section in the left-hand menu.
  2. Click the + New Widget button or the + Add Widget section in the drop-down.
  3. Choose the Ratings widget.
  4. Select Product Ratings.
  5. Change the Location on Page to Collection Pages
  6. Click Launch or Save Draft.

​Your product rating will look something like this:

collection page agerage rating badge

At the end of the day, displaying product reviews helps build trust with your customers. If you are able to build trust right away through displaying reviews, it can give your conversions a powerful boost.

4,515
★★★★★
★★★★★
4,515
1,127
★★★★★
★★★★★
1,127
28
★★★★★
★★★★★
28
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83% of customers need to see reviews before buying - Add reviews now!