Stamp Lab is an Australian-owned custom rubber stamp company founded in 2014 by Dylan Gow and based in Rockhampton, Queensland. Dylan started the business after repeatedly experiencing how slow and outdated the custom stamp ordering process was while running another company.
“Everything felt harder than it needed to be. I saw a clear gap in the market for a modern, customer-focused stamp company with clear pricing, fast turnaround, and great service — so I decided to build it myself.”
What began as a small side project in a garage has since grown into one of Australia’s leading online stamp providers, producing thousands of custom stamps each year for sole traders, small businesses, and national brands. The company’s mission remains simple: premium stamps, hassle-free ordering, and speedy delivery.
Dylan tells us more about the inspiration behind the importance of collecting product reviews for their Shopify store and why they’ve been using Fera since April 2023.
Q: What challenges were you facing before using Fera?
"We were struggling with two big challenges: collecting meaningful customer feedback and displaying it effectively across our Shopify store. We had tried multiple review platforms, including Google Reviews and other third-party tools, but each came with significant limitations. The biggest issues were:
- No way to follow up on negative feedback because order details or customer contacts were unavailable.
- Poor timing of review requests, leading to unhelpful “Where’s my order?” reviews.
- Difficulty embedding reviews consistently across Shopify 2.0 pages.
- Lack of photo upload and customization options.
Overall, we needed a simple, set-and-forget system that worked seamlessly with Shopify, allowed us to respond to reviews, supported photo uploads, and helped customers make confident purchase decisions."
Q: What methods or platforms did you try before Fera?
"Before Fera, we tested many platforms including Judge.me, Trustpilot, Google Reviews, Shopify Reviews, and several smaller apps. Early on, when we were on WordPress, adding reviews manually quickly became unmanageable, and displaying them correctly on product pages was time-consuming.
Even after moving to Shopify, many platforms lacked automation, had poor integration, or required constant manual work. Shopify’s native reviews app created more work than it solved, and Google Reviews didn’t allow us to identify orders or respond to negative reviews. No matter what we tried, we ran into the same problems: poor integration, lack of automation, and no practical way to manage feedback."
Q: Why did you ultimately choose Fera?
"Fera was the first platform that ticked all the boxes: automation, customisation, responsiveness, and seamless Shopify integration. Key reasons we chose Fera included:
- Deep Shopify 2.0 integration to display reviews across product pages, collections, and the homepage
- Fully customisable review request emails, including timing, branding, and incentives
- Public response and review triage tools for managing negative feedback
- Image and video uploads for showcasing custom stamps
- Cost-effective, reliable, and easy to maintain
Fera felt like it was built with real merchants in mind, not just a checklist of features."
Q: How are you using Fera on your store?
"We use Fera across our Shopify store to make social proof visible at every stage of the customer journey. Some of the key widgets we use include:
- Testimonial Carousel
- Overall Rating Banner
- Floating Rating Badge
- Product Detail Rating
- Product Reviews widget
- All Reviews widget
- Product Collection Ratings
Our goal is to showcase reviews everywhere — from product pages to collection pages and the homepage — so customers feel confident in our products and service."
Q: What results have you seen since implementing Fera?
"The results have been immediate and measurable. Before Fera, we only had around 100–200 reviews and collecting new feedback was slow. Since implementing Fera:
- Review count has grown to 1,600+ verified reviews
- Review request response rate sits at approximately 7.4%
- Overall star rating has improved thanks to better-timed review requests
- Negative reviews can now be triaged before going live
- Stronger social proof has contributed to a noticeable lift in conversion rate
Fera has helped us build trust at scale, improve customer satisfaction, and convert more visitors into buyers, all with minimal manual effort."
Q: Are there any features you wish Fera had?
Honestly, Fera already covers the core features we rely on day-to-day. If anything, I’d like to see:
- More advanced email templates
- Additional display layout options for reviews
- Deeper analytics or benchmarking to track review performance over time
Overall, we’ve been extremely happy with the platform.
Q: What future plans do you have for using Fera?
"We don’t have any major changes planned. Fera already does exactly what we need, and it’s become a reliable part of our Shopify setup. Our intention is to continue using it as our primary review and social proof solution as we grow."
Q: Do you have any advice for other merchants considering Fera?
"Take the time to compare competitors properly and look at what each platform actually includes. Make sure you can customise review requests, control timing, and communicate with customers effectively. Strong Shopify integration and set-and-forget reliability make a huge difference. For us, Fera emerged as the most complete, reliable, and cost-effective solution."
Q: Would you like to share any final thoughts?
"Fera has truly made review management simple, automated, and effective. It allows us to focus on growing our business while building trust at every step of the customer journey."
To learn more about Stamp Lab and explore their range of custom stamps, visit their website at stamp-lab.com . Discover how they make ordering premium stamps fast, easy, and hassle-free for businesses of all sizes.
If you are an Shopify store and looking to showcase beautiful reviews and automate the review collection process for your online store, visit Fera and start a free 60-day trial.
