Adams Allsorts, a brand based in Bolton, UK, launched in June 2023 and they’re approaching their 3rd birthday 🎉. In under three years, they've grown from a standing start into a multi-channel business selling across Shopify, eBay, TikTok, and social media, covering everything from garden and home to pet, fitness, and beyond.
Adam Fairclough, the owner, shares: "It's been a real journey of learning and adapting, and we're now at a point where the hard work is genuinely paying off, with sales growing consistently across all channels."
Fera is part of their journey as they’re coming up to almost three years of using it.
Finding the Right Reviews Solution
Q: What challenges were you facing before?
"Building trust with new customers was the biggest challenge. As a growing online store, we needed social proof to convert visitors who had never heard of us. Without reviews displayed prominently, we were losing potential customers who weren't confident enough to buy."
Q: What other methods did you try in order to address those issues?
"Before finding Fera we hadn't found a reviews solution that worked for us. We were aware of Shopify's own built-in reviews app but it has since been discontinued, which reflects its limitations. We needed something that could properly collect, display and manage reviews across a multi-channel store with automated requests and the ability to import from external sources like Google — Fera ticked all those boxes."
Q: What were you looking for in a review platform?
"We needed something that could properly collect, display and manage reviews across a multi-channel store with automated requests and the ability to import from external sources like Google — Fera ticked all those boxes."
How Fera Supports Their Store
Q: Why did you choose Fera over other options?
"We evaluated a few options on the Shopify App Store but chose Fera and haven't looked back. The key reasons were the clean widget design, the automated review request emails after every order, and crucially the ability to import reviews from external channels like our Google Business Profile.
That import functionality is really valuable — it means customers see a fuller, more representative picture of our reputation rather than just on-site reviews. For a solo business owner, having that all managed in one place reliably is exactly what we needed."
Q: How are you using Fera today?
"We use Fera’s review widgets on product pages to display star ratings and customer reviews, which helps build trust at the point of purchase. We also use automated review request emails to collect feedback after every order."
Results & Impact
Q: How has Fera helped your business?
"Reviews displayed on product pages directly support conversion — customers are far more likely to purchase when they can see genuine feedback from previous buyers. For a store building its reputation from scratch, that trust signal is invaluable."
Q: Any features or improvements you'd like to see?
"Deeper integration with eBay reviews would be useful — being able to pull in eBay feedback to display on the Shopify store would give us a much richer review base."
Advice for Other Merchants
Q: What advice would you give to other store owners?
"Set up the automated review request emails from day one and don't underestimate the power of social proof. Even a handful of genuine reviews can make a significant difference to conversion rates, especially for newer stores building trust with a cold audience."
