- Home Page
- Product Page
- Collection Page
- Check Out Page
What is Social Proof?
Social proof is a form of customer-driven marketing that can help improve your sales. Using social proof for your Shopify or eCommerce store is when you are using data, reviews and other information from your customers to encourage future customers to buy from your eCommerce business.- Expert Recommendations – Approval from credible experts in the relevant field (Referral Candy)
- Celebrity Endorsements – Approval or endorsements from celebrities (paid or unpaid)
- User-Generated Content – Approval from current/past users (ratings, reviews and testimonials)
- ‘Wisdom of the Crowd’ – Approval from large groups of other people
- Peers Reviews/Word of Mouth – Approval from friends and people you know
What does social proof look like in the real world?
When you’re browsing a landing page and see a testimonial from an industry expert you respect, that’s social proof. When you’re cruising a pricing page and you see that an industry giant is already using the tool, that’s social proof. When you sign up for a demo because you see the tool solved the exact problem you have for a similar company, that’s social proof. Essentially, social proof is borrowing third-party influence to sway potential customers.Where should I put social proof on my Shopify store?
As a general rule, you should use the following types of social proof in the following places, but you know your product and customer best, so these are hard and fast.
Where to add social proof on your Shopify store! |
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Home Page | Product Page | Collection Page | Check Out Page | |
Types of Social Proof | ||||
---|---|---|---|---|
Reviews & Testimonials | ||||
Customer Photo Wall | ||||
Recently Sold Pop-Ups | ||||
Expert Recommendations | ||||
Celebrity Endorsements | ||||
As Seen On Logo Banners | ||||
Low Stock Counters |
Want to try out these types of social proof?
Why social proof works so well
When we buy something that we’re unfamiliar with, we often defer to someone else's opinion whether an expert celebrity or peer. If a product has been reviewed and recommended by an expert in the relevant field, we are more likely to trust that review and think highly of that product. If we have seen a celebrity wear or use it, we assume it must be a good product! Social proof can be utilized in many different areas of your eCommerce site depending on what your goals are. Ultimately you're probably trying to increase sales and grow your conversion rate.Social proof to add to the homepage/landing page
- Testimonials
- Expert Endorsement
- Logo Banner
- Customer Photos
- keep the site running quickly
- not distract the visitor too much and
- allow your customers to take in the site as a whole.
Social proof to add to your product pages
- Customer Photo Wall
- Reviews & Testimonials
- Recently Purchased Feeds/Sales Pop-ups
Add Social Proof Feeds To Your Store Today!
Social Proof to add to collection pages
- Low Stock Counters
- Recent Sales Pop-ups
Adding social proof to the checkout page
- Testimonials
- Low Stock Counter
So what's the best spot for social proof?
Again, to recap, this is what we recommend when placing social proof- Expert Testimonials = Home Page
- Celebrity Endorsements = Home Page
- As-Seen-On Logo Banner = Home Page or Product Page
- Reviews = Product Page or Check Out Page
- Customer Photos = Product Page
- Testimonials = Check Out Page or Home Page
- Recently Purchased Feeds/Sales Pop-ups = Product Page
If you use any apps, check to see if they have A/B testing where you can determine if your social proof is, in fact, increasing conversions and furthering sales.