Published by: Lisa Glutting

What is a counter of people viewing a product πŸ‘€?

A counter of people viewing a product is something you can add to your eCommerce store to show visitors how many other customers are currently viewing a product or service. You can add a counter of people viewing a product on your
  • product detail pages or
  • in your collections/list page(s).

Why use a counter of people viewing a product?

Using this widget adds urgency to your eCommerce website.

If a customer sees you have just a few of an item left in stock and several people are viewing the product or service, then they will most likely buy it up before it's gone! Shoppers have FOMO, and they don't want to miss out on something that seems popular. More often than not, people will make impulse buys based on the popularity of an item.

How to add a counter of people viewing a product

  1. When you are on your dashboard, you’ll want to click on the β€˜+’ button.
    • This will open a box that shows you all of the possible widgets you can add to your eCommerce site.
  2. Scroll and then expand the 'Increase Urgency' section to find the widget you want to add.
    • The widget is called "Low Stock + Viewer Counter in Product Detail'.
  3. To add to your collection(s) page, look for the widget called 'Low Stock + Viewer Count in Product List*.

Low Stock Viewer Counter Skill E1592411720863

How to edit and customize the widget

Now comes the fun part-customizing your low stock and viewer counter to look and act the way you want it to! The widget is divided into 4 tabs including location, content, design, and conditions.

Tab #1: Location

This tab lets you decide where to show the content in your Shopify pages.

You can choose the page or pages for the viewer counter to show on. The default is to show on all store sections, but you can show them only on certain parts of your store if you'd like.

Low Stock Location Tab 1

The Location on Page selector allows you to choose where the viewer counter will show, but by default, it shows on all store sections. You can select the URL to appear. Hover your mouse on your site and click to choose an element. Once a location is selected your widget will show up in the preview window on the right.

Tab #2: Content

This tab lets you choose what content to show to your customers.

The second tab 'Content' allows you to enable/disable
  • the inventory counter,
  • the viewer counter,
  • the add to cart counter,
  • the order count, and
  • verification
Inventory lets you enable an "only x left" message that turns on when the stock level of a product falls below the level you specified. You can also set the default stock message here; the automatic one is "Limited Stock! πŸ”₯". Feel free to try out different emojis and different languages to see what creates the most urgency for your site and brand.

Low Stock Content

The viewer counter lets you choose the lookback and the minimum viewer count. If the minimum is set, then the message only shows when there have been that number of viewers within the lookback period that is set. So if it is 1 viewer and 24 hours the widget displays if 1 person has looked/is looking at a product within the last 24 hours. The Add to Cart Count option is similar to viewers. You can set the minimum and also the lookback period here. This will show anytime customers add items to their cart, regardless of if they end up buying or not. The Order Counting tracks actual items purchased and also has the minimum order count and the ability to set a lookback period. The Order Count option is similar to the add to cart option, except it only shows recent orders where a customer has made the purchase. The Verification option allows you to choose whether or not the widget will show the approved by Fera icon. Fera won't show the widget if the current product is out of stock and cannot be purchased by a customer since there is no need to increase urgency on a product the customer cannot buy.

Tab #3: Design

This tab allows you to edit the appearance of the widget.

You can choose your own colours, font size and so on here. For those store owners with CSS background, or those who have developers they can add their own custom CSS, or Javascript, or change the templates to work more specifically for their needs.

Tab #4: Conditions

This tab lets you decide when to show your promo bar with a countdown timer.

You can set specific triggers and conditions on when to show it. You can have it trigger as soon as a page loads, and limit to only once per hour per shopper if you’d like. Or maybe you only want to show the widget during the week -- you can do that here too. You can also set a schedule to run the viewer widget so that it starts or ends on a specific date, and you don't have to worry about it. Simply enable the schedule and set your dates and times for the widget to start and finish. 

Low Stock Conditions 1

A/B testing

This section lets you decide if you want to A/B test your Shopify testimonial notifications.

It’ll allow you to enable or disable testing and also determine the percentage split of who to show the content to. The default is a 50/50 split, meaning 50% of the time customers see the testimonials, and the other 50% do not see the testimonials. This data can be used to compare to each other and determine whether the widget is helping you out.

Ab Testing Section

By default, this widget is turned off. You can enable it yourself and also find out more about A/B Testing through this article. *Again, if you want the widget to show on your collections or list pages, then you need to add the widget called β€œLow Stock + Viewer Counter in Product List" by clicking on the β€˜+ Add Widget’ button. This widget only shows on the individual product pages, and the information it displays pertains to that product/service only.

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